Ep 5: A business owners most important decision is setting the price of their product or service

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Previously titled “A business owners most important decision is setting the price of their product or service” — renamed by the publisher on Aug 4, 2026

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Recorded28 Apr 2021

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Send us a textIf your net profit margin is 20% and you increase your price by 10%, you will increase your profit by 50%! That is why pricing is probably the most important decision that a business owner makes. However, most business owners spend very little time setting prices. Mena and Stuart discuss:§ Why pricing decisions are so important.§ Common methods used to set prices.§ Three proven strategies to improve pricing power (and therefore profit).§ How to optimise pricing depending on your business model… and much more.If this episode resonated with you, please leave a rating on your favourite podcast platform. It helps us reach more incredible listeners like you. Thank you for being a part of the journey! Click here to subscribe to our weekly email. SPECIAL OFFER: Buy a one of Stuart's books for ONLY $20 including delivery. Use the discount code blog here. Work with Mena & Stuart's team: At ProSolution Private Clients we encourage clients to adopt a holistic and evidence-based approach when making financial decisions. Visit our website. Follow us: Stuart: Twitter/X and LinkedIn. Mena: LinkedInIMPORTANT: This podcast provides general information about finance, taxes, and credit. This means that the content does not consider your specific objectives, financial situation, or needs. It is crucial for you to assess whether the information is suitable for your circumstances before taking any actions based on it. If you find yourself uncertain about the relevance or your specific needs, it is advisable to seek advice from a licensed and trustworthy professional.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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