The Operating System Behind America's Biggest Garage Door Company

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The Home Service Expert Podcast 2 speakers 8 chapters transcribed 2 months ago
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What is the main topic discussed in this episode?

Tommy Mello 0:00
What's the point of advertising or even getting into business if you don't know how to book the phone call?

How did Garage Door Freedom start?

Tommy Mello 0:05
We get mad when a technician walks away with a zero. But why not when there's a CSR and a lunch break and they miss four calls?

What is the Freedom Framework and how does it work?

Tommy Mello 0:10
It's hard to compete if you're paying for marketing, if you don't have somebody that's sounding great on the phone.

Where do garage door business owners typically struggle?

John Hardy 0:16
My team doesn't execute well. I've heard that. I come back with this, well, who's on your team? The person I'm talking to is also on that team, right?

What does the first 90 days of the program look like?

Tommy Mello 0:22
Nobody got into business to work harder and do all the work and be on call seven days a week and never take a real vacation.
John Hardy 0:29
You're saying to me the thing that makes the most sense, which is you can't afford not to.
Tommy Mello 0:33
All right, welcome back to the Home Service Expert. Today I got John Hardy with me. He is a expert in business coaching, the garage door industry, operations, growth strategy, KPI tracking, service design optimization, technician training, and vendor buyer group management. Today's thesis is A1 now is going to cross the $400 million mark and garage door freedom exists to share the system strategies and lessons.

What are the most important KPIs for garage door companies?

Tommy Mello 0:57
that made that growth possible.

How does A1 Garage Door achieve a 92% call booking rate?

Tommy Mello 0:59
So other garage door companies don't have to figure it all out alone. In this spotlight episode, GDF business coach John Hardy walks through exactly what GDF is, how the coaching works, what the Freedom Framework looks like in practice, and shares real member success stories. Whether you're a garage door company doing $500,000 or $5 million, this is a look inside the program that's helping owners across the industry achieve record-breaking years. John, it's good to have you, brother.
John Hardy 1:24
Good to be here. Thank you, Tommy.

What real success stories can members share?

Tommy Mello 1:26
Yeah, thank you. So let's just talk a little bit about GDF and just how you got started.
John Hardy 1:31
You got it. So the opportunity presented itself, we're kind of aligned with me for my professional and personal side, which is really trying to find a way to meet people where they're at to achieve their goals, whether it be personally or financially, professionally. And so this opportunity was something that I was doing my own deal as a business consultant, have a lot of history in the ops world, and was going back and forth between Utah and Arizona and have family here. And this presented itself to take a peek behind the curtain, if you will, with my brother being a big influence on my life that said, hey, this guy Tommy Mello is down there doing some great things. He's a mover, a shaker. At any rate, getting an opportunity to –
John Hardy 2:13
align with meeting business owners to achieve their goals is really what piqued my interest. And that's why I've been on board here.
Tommy Mello 2:20
Yeah, no, it's great to have you, man. You're a great addition to the team. Years and years ago, I think it was Adam, Luke, Brian, Almost everybody, even Elisa, they thought I was nuts. Why would we want to start training other garage door companies? But I realized that HVAC was training since the 70s. Right. These garage door, the IDA, great for the industry. But it really, to me, that's more of a technical training. It was like certification type stuff. They weren't talking about EBITDA. They weren't talking about multiples. They weren't talking about how to buy vans and depreciation. They weren't talking about... you know, just helping companies grow. And I just remember getting attacked all over Facebook and all these other companies talking crap.
Tommy Mello 3:06
And I'm like, we got to really raise the bar for this industry. And that's how GDF, and they thought we were crazy, but then we've got over 100 members. And, you know, we just had Vertical Track. And we signed up a lot of people at Vertical Track. And the people that come in They actually get it, like the lights turn on. I think the first vertical track was like five or six years ago when people were like, this actually makes a lot of sense. Like, get the right logos. Pay people the right way. Get service time. We were the first company on service time in the garage tour industry. So, you know, a lot of the teachings have been through our mistakes.

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