with Dr. Simon Walter - investor, strategist and advisor at the intersection of startups, brand, and innovation.📝 SummaryIn this episode of The In-Between Trust Podcast, Eva Lihotzky is joined by investor and strategist Dr. Simon Walter to explore how trust operates at the core of early-stage investing, brand building, and technology adoption. Together, they reflect on what it takes to back founders when data is scarce, why integrity outlasts business plans, and how transparency, truth, and consistency shape credible brands. The conversation spans everything from free trials and first impressions to AI adoption and perception gaps across generations. At its heart lies the insight that trust is what bridges fast-moving realities and the long-term belief in progress.🎧 TakeawaysTrust is the most valuable currency in times of uncertaintyFounders' integrity often matters more than any pitch deckExperience shapes gut instinct — but can also reinforce biasBranding is ultimately about building long-term trustTransparency in failure can strengthen brand relationshipsStartups build trust through free trials and early credibilityStrong brands are perceived as safer, even without proofGenerational loyalty varies — but shared values matter moreTrust connects the gap between fast-moving reality and slower truths🔊 Sound Bites"Trust is a personal thing.""Transparency strengthens trust.""Perception is reality."⏱ Chapters00:00 – The Value of Trust in Uncertain Times04:59 – Investing in Startups: Trust and Integrity09:57 – Branding: Building Trust Through Transparency and Consistency14:51 – Establishing Trust in New Technologies and Startups19:31 – Generational Perspectives on Trust and Loyalty24:48 – Truth vs. Reality: The Role of Perception in Trust29:18 – Navigating Brand Communication in Times of Doubt🔗 LinksStrategist's Notes // Dr. Simon Walter on Substack: https://drsimonwalter.substack.comin-between trust on instagram: https://www.instagram.com/inbetween_trust/

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“What did the council decide on item 42?” — answered with the speaker and the moment.