Any good show host knows that, to conduct a great interview, your number one priority needs to be the guest and the audience, not yourself. On today's episode of the Influential Personal Brand podcast, we get together with consummate interviewer, Ken Coleman, host of The Ken Coleman Show, to talk about the interviews he's conducted with highly accomplished individuals like George W. Bush and Condoleezza Rice, as well as the skills and lessons he's learned from taking almost 5,000 live calls live on air. In this conversation, we discuss his show's philosophy that every individual has a unique purpose in how they contribute to society and the profound impact this belief has had on his work. We hear from Ken about how he gets to the heart of his callers' problems in the short span of six minutes while still being entertaining and engaging to his audience, why he is not intimidated by the accomplished figures he has interviewed, and why intense preparation leads to reflexive performance. He also explains some of the key questions interviewers need to ask themselves while preparing and why thorough research is so important. Join us today for an informative episode full of wisdom and practical tips on the art of interviewing!

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