Thanks to Amazon Kindle Direct Publishing, putting a book out into the world is easier than ever. But just because something is easy to do, doesn't necessarily mean you should do it. This week on The Influential Personal Brand Podcast we are joined by one of our favorite long-time part-ners Jeff Goins. Jeff is the best-selling author of five books including Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age and The Art of Work: A Proven Path to Discovering What You Were Meant to Do. Jeff has spent over 15 years in the marketing and publishing space, and in that time has developed a masterful intuition for what works and what doesn't, especially when it comes to choosing which ideas to pursue and how to implement them. Tuning in you'll hear Jeff explain why good ideas don't necessarily result in good books, how to find the perfect balance between the familiar and the absurd, and why you can only sub-vert expectations once you've fulfilled them. Our conversation with Jeff is filled with remarkable insights that will give you a renewed appreciation for the art of storytelling and the Olympian ef-fort involved with writing a great book. Make sure you tune in to hear it all!

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