Season 9 of The Interior Collective Podcast is brought to you by Materio. Hi, and welcome back to The Interior Collective. I'm your host, Anastasia Casey, and today I'm thrilled to welcome back one of the most business-savvy designers working right now — and one of the most generous guests we've ever had on this show. If you were here for Zoë's first episode, you know she walked us through her six-step design process with a level of clarity and detail that genuinely stopped designers in their tracks. The questions kept coming, and honestly, so did mine. So when I started thinking about who I wanted back in Season 8, Zoë was at the top of my list. Zoë Feldman is the founder of Zoë Feldman Design, a studio with offices in both Washington DC and New York City, specializing in high-end residential interiors with a signature approach. She's been featured in Architectural Digest, Elle Decor, House Beautiful, and more — and beyond the press, she has spent years methodically building a studio that doesn't just produce beautiful work. It operates like a real business. In this episode, we're talking about something that every designer hits at some point in their growth: how do you build a service structure that captures the right clients, at the right level, without compromising your brand or burning out your team? Zoë has done exactly that. She runs a full-service design offering for complex, high-investment projects. She recently launched Demi, a design-forward but operationally lighter service tier for clients who don't need full project management. And she's the most-booked designer on The Expert platform on the entire East Coast. How she built all three of those things — how she prices them, positions them, staffs them, and protects the quality across all of them — is what we are getting into today. This one is going to be a masterclass.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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