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The Last Show with David Cooper

FULL EPISODE: Trademark Yourself - January 22, 2026

23 Jan 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 19.525 Unknown

unfiltered discussions unexpected guests no topic is off limits from sex and relationships to the human condition personal anxieties and so much more the only talk show of its kind in the world

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Chapter 2: How is Matthew McConaughey fighting unauthorized AI likenesses?

24.938 - 47.566 Carmi Levy

and it's not the first show, it's the last show, but it's not the last last show, because we'll be back tomorrow. It's just the name of the show. Anyway, by the end of the evening, here's what you'll learn on tonight's program. You'd like to think fairness is obvious. You see bias, you call it out. But new research says there's one kind that we barely notice, beauty bias.

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47.586 - 65.846 Carmi Levy

In 10 minutes time, why looks matter for who wins in life, who loses, and who we think deserves it. Then after that, a brand new study shows that some really gifted dogs that can learn words pick up the names of hundreds of objects. Not words like sit or stay, but actual labels.

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Chapter 3: What are the implications of ChatGPT showing users ads?

66.387 - 86.309 Carmi Levy

Sometimes simply by overhearing their humans talk, just like young children do. And that's the crux of it. Do dogs learn like children? We'll explore what this tells us about how dogs soak up information, how their brains compare to little kids. And also, what it doesn't mean about canine language. That, later in the hour.

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87.191 - 93.941 Carmi Levy

Okay, those are some of the topics that we'll hit on this evening's program. That's not all of them, though. There will be more. You will learn more.

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Chapter 4: How can AI be used by police for non-emergency calls?

94.241 - 98.428 Carmi Levy

But for now, let's dive in with some stories from the tech industry of the day.

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98.948 - 109.384 Unknown

Want to be part of the last show with David Cooper? Call us and join the conversation. 1-888-505-6644

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110.09 - 128.271 Carmi Levy

Are you thinking of creating deepfake videos of your favorite actor, Matthew McConaughey? Well, you might want to be careful because he's trademarked himself and he could sue you. I'm here with Carmi Levy to talk about celebrities and deepfakes and other stories from the tech industry on It's Time for Technology Time. Carmi, welcome to the program.

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128.432 - 131.355 Bastian Jaeger

Oh, good to be with you, David. Definitely my best time of the week.

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Chapter 5: What is beauty bias and why do we overlook it?

131.487 - 148.855 Carmi Levy

When I think of celebs that people would want to deepfake, I think like Taylor Swift or like Brad Pitt. Matthew McConaughey doesn't come to mind, but he's trailblazing here. I think it annoys him that people are stealing his voice, stealing his likeness, creating videos, creating memes. And you know what? He's got every right to be annoyed.

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148.987 - 164.143 Bastian Jaeger

He sure does. I mean, look, people recreating their own Lincoln commercials in the Costco parking lot, probably not something he's really happy with. You know, all right, all right, all right. But like he's got a point because AI video generators are making it ridiculously easy for anyone to create

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Chapter 6: How do dogs learn words compared to children?

164.123 - 185.6 Bastian Jaeger

a realistic looking video of pretty much anyone they wish. And you don't even have to know how it works. You just type a prompt and poof, out comes the video. So he went to the U.S. Patent and Trademark Office and he submitted a bunch of likenesses of himself. So he's standing on a porch, he's smiling, he's having a conversation and Of course, an audio clip.

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185.64 - 187.063 Matthew McConaughey

All right, all right, all right.

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187.784 - 203.674 Bastian Jaeger

And so that way, if it's trademarked, then it's harder for someone else to use it to train AI to use it to create AI generated assets. And it's kind of a new weapon in the war against protecting kind of who we are in this AI world.

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Chapter 7: What role does attractiveness play in hiring and sentencing?

203.774 - 206.179 Bastian Jaeger

I think good on them. And I'm hoping more people do it.

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206.328 - 228.488 Carmi Levy

What's really interesting to me is Matthew McConaughey is an investor in an app that can do voice cloning and AI voice creation. If you're ever on the phone with a customer service rep and they sound really real, but you're pretty sure they're a robot, it might be this product. It's called Eleven Labs. It's kind of freaky if you try it, how good it is at creating voices or cloning voices.

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228.704 - 236.897 Carmi Levy

How is the listener right now convinced they're not listening to me on 11 Labs? I don't know. I actually have tried it, Carmi. We were supposed to try it and create a fake interview.

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Chapter 8: How can dogs detect cancer and what types are they trained for?

236.937 - 250.138 Carmi Levy

That never happened. Oh, no, we didn't. When you do it, people might think it sounds like you, but if you hear your own voice with it, it sounds odd. There's just something off about it. The way you talk is like almost modeled perfectly, but not quite.

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250.22 - 259.173 Bastian Jaeger

Yeah. And that's only because that's where the technology is now. But obviously, over time, it'll get better. And there's a lot of irony there, right? He's investing in this technology.

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259.193 - 272.953 Carmi Levy

I want to make sure I didn't derail too much. He's an investor of these AI, you know, cloning products. And so that's kind of curious to me that he's on the one hand trying to prevent it from happening. But on the other hand, he's investing in the tech. There seems to be a contradiction there.

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272.933 - 291.896 Bastian Jaeger

There is, but I guess maybe because of his involvement in the industry, he realizes the existential threat it poses to people whose careers are literally based on their likeness, based on their voice, what they look like, what they sound like, how they move. And that if that can be easily replicated digitally, then that puts their career under threat.

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292.196 - 312.424 Bastian Jaeger

And so he's trying to play both sides of the fence. And I think also it gives the industry more to work with because if Eleven Labs can't find a legal way to sell its products online, And by cooperating with the U.S. Patent and Trademark Office and cooperating with stars like Matthew McConaughey, then it has no hope. So he's got to strike a pretty fine balance.

312.877 - 326.035 Carmi Levy

Let's go to our next story, ChatGPT. I don't know if you've heard of it. It's this really cool app. You can type things- Yeah, it's a little app I hear. Yeah, it's a little popular with the kids. You can type things into it, like tell me what ChatGPT is. Actually, I'd be curious to ask ChatGPT what it thinks it is.

326.115 - 349.087 Carmi Levy

But these companies like Anthropic, this is another huge AI, large language model company, they're struggling to monetize. And yet the investment for them to have these computer infrastructure, these computer networks to actually hold the app up, to prop it up, incredible amounts of electricity, incredible amounts of computing power. I'm sort of wondering what the next step is.

349.127 - 368.437 Carmi Levy

There's billions, maybe even trillions of dollars backing AI, but in what way is it making money? And so ChatGPT, I guess in an attempt to make money, They are rolling out ads, and they are rolling out very hyper-specific ads to you based on your conversations. I guess this was the next step to monetize. I'm not sure.

368.817 - 385.003 Bastian Jaeger

Yeah, and the money, it is into the trillions. OpenAI alone, which is the company that invented ChatGPT, they've committed to spending $1.4 trillion on AI infrastructure over the next eight years. So things like data centers, the power grid to power them, the networks to connect them.

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