FULL EPISODE: Trademark Yourself - January 22, 2026
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What is the main topic discussed in this episode?
unfiltered discussions unexpected guests no topic is off limits from sex and relationships to the human condition personal anxieties and so much more the only talk show of its kind in the world
How is Matthew McConaughey fighting unauthorized AI likenesses?
and it's not the first show, it's the last show, but it's not the last last show, because we'll be back tomorrow. It's just the name of the show. Anyway, by the end of the evening, here's what you'll learn on tonight's program. You'd like to think fairness is obvious. You see bias, you call it out. But new research says there's one kind that we barely notice, beauty bias. In 10 minutes time, why looks matter for who wins in life, who loses, and who we think deserves it. Then after that, a brand new study shows that some really gifted dogs that can learn words pick up the names of hundreds of objects. Not words like sit or stay, but actual labels.
What are the implications of ChatGPT showing users ads?
Sometimes simply by overhearing their humans talk, just like young children do. And that's the crux of it. Do dogs learn like children? We'll explore what this tells us about how dogs soak up information, how their brains compare to little kids. And also, what it doesn't mean about canine language. That, later in the hour. Okay, those are some of the topics that we'll hit on this evening's program. That's not all of them, though. There will be more. You will learn more.
How can AI be used by police for non-emergency calls?
But for now, let's dive in with some stories from the tech industry of the day.
Want to be part of the last show with David Cooper? Call us and join the conversation. 1-888-505-6644
Are you thinking of creating deepfake videos of your favorite actor, Matthew McConaughey? Well, you might want to be careful because he's trademarked himself and he could sue you. I'm here with Carmi Levy to talk about celebrities and deepfakes and other stories from the tech industry on It's Time for Technology Time. Carmi, welcome to the program.
Oh, good to be with you, David. Definitely my best time of the week.
What is beauty bias and why do we overlook it?
When I think of celebs that people would want to deepfake, I think like Taylor Swift or like Brad Pitt. Matthew McConaughey doesn't come to mind, but he's trailblazing here. I think it annoys him that people are stealing his voice, stealing his likeness, creating videos, creating memes. And you know what? He's got every right to be annoyed.
He sure does. I mean, look, people recreating their own Lincoln commercials in the Costco parking lot, probably not something he's really happy with. You know, all right, all right, all right. But like he's got a point because AI video generators are making it ridiculously easy for anyone to create
How do dogs learn words compared to children?
a realistic looking video of pretty much anyone they wish. And you don't even have to know how it works. You just type a prompt and poof, out comes the video. So he went to the U.S. Patent and Trademark Office and he submitted a bunch of likenesses of himself. So he's standing on a porch, he's smiling, he's having a conversation and Of course, an audio clip.
All right, all right, all right.
And so that way, if it's trademarked, then it's harder for someone else to use it to train AI to use it to create AI generated assets. And it's kind of a new weapon in the war against protecting kind of who we are in this AI world.
What role does attractiveness play in hiring and sentencing?
I think good on them. And I'm hoping more people do it.
What's really interesting to me is Matthew McConaughey is an investor in an app that can do voice cloning and AI voice creation. If you're ever on the phone with a customer service rep and they sound really real, but you're pretty sure they're a robot, it might be this product. It's called Eleven Labs. It's kind of freaky if you try it, how good it is at creating voices or cloning voices. How is the listener right now convinced they're not listening to me on 11 Labs? I don't know. I actually have tried it, Carmi. We were supposed to try it and create a fake interview.
How can dogs detect cancer and what types are they trained for?
That never happened. Oh, no, we didn't. When you do it, people might think it sounds like you, but if you hear your own voice with it, it sounds odd. There's just something off about it. The way you talk is like almost modeled perfectly, but not quite.
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Chapters
8 chapters
1
What is the main topic discussed in this episode?
0:00–0:24
2
How is Matthew McConaughey fighting unauthorized AI likenesses?
0:24–1:06
3
What are the implications of ChatGPT showing users ads?
1:06–1:34
4
How can AI be used by police for non-emergency calls?
1:34–2:11
5
What is beauty bias and why do we overlook it?
2:11–2:44
6
How do dogs learn words compared to children?
2:44–3:23
7
What role does attractiveness play in hiring and sentencing?
3:23–3:56
8
How can dogs detect cancer and what types are they trained for?
3:56–1:20:08
Speakers
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