The talented Mr. Noots, or as the powers that be know him, Mark Effinger, is the brilliant mind behind Nootopia formulas, a batch of life changing brain optimization products you’ve heard me talk about frequently on this show ever since I was gifted a sample set by our mutual friend and collaborator, Matt Gallant. Of course, I got to experimenting with them right away, probably too much as you'll learn in this episode. They've become an integral part of my daily routine – just such a game changer – and I've seen a few products in my days of experimentation. Mr. Noots brings the energy in this one, and the mind blowing science, in this fun and free-wheeling episode – starting with a tragedy that’s inspired triumph, into a sidebar where we celebrate the heritage of rock n’ roll, and sticking the landing with a mushroom trip tennis tournament. Buckle up for a wild ride. And if, by the end of this episode, you’re curious to check out the amazing Nootopia formulas that we cover, visit nootopia.com/lukegenius and use code 'LUKE10' for 10% off your purchase. 00:07:27 — Becoming Mr. Noots Childhood experience with meditation, engineering, and spiritualism His wife’s tragic passing as a result of opioid addiction First experiments with nootropics in the 90s Newsworthy.ai Neurotransmitters and the different brain states 00:44:38 — Treating Neurochemical Imbalances The hyper focused side of ADHD GABAlicious by BiOptimizers (coming soon) Modafinil’s use and history The process of launching a pharmaceutical The truth about SSRIs NCBI and examine.com as resources The first ever Buddhist-friendly mouse lab Frequency extraction methods in mushrooms 01:18:50 — Nootopia Product Deep Dive The Brilliant Mind Blueprint Using the Nootopia customization survey 30-day Nootopia Journey mobile app (Apple/Google) NectarX by Nootopia Mental Reboot by Nootopia Power Solution by Nootopia The Apex by Nootopia The War of Art by Steven Pressfield Focused Savagery by...

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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