AI at ZoomInfo: Superpowering GTM teams | Ali Dasdan, CTO, ZoomInfo
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What is ZoomInfo and how does it help sales and marketing teams?
Welcome to the Mad Podcast. Today our guest is Ali Dasden, the CT of ZoomInfo, a global leader in modern data and intelligent software, widely used by sales and marketing teams. ZoomInfo is a public company that everyone should know about, with over 1.2 billion in annual revenue. It's also first and foremost a data and AI company that routinely ingests and analyzes billions of data points to extract signal for.
How does ZoomInfo deliver data‑as‑a‑service to its customers?
its customers. In this episode, Ali takes us behind the scenes to explore how it all works, including their customer data platform.
We have actually two data platforms. One is for all the data that customers you know need. And there's another one that's for internal focused for our internal customers. And they're built on different technologies.
What is the architecture of the ZoomInfo Data Platform?
And the innovative Zoom Info AI Copilot that they released recently.
It will tell you exactly what you should be focusing on, which accounts, what are the signals that you should be paying attention to, what action you should be taking. On top of it, we are actually helping you to take those actions. Please
enjoy my conversation with Ali. Welcome, Ali. Thank you for having me. So uh we are going to do a deep dive into all things data and AI at ZoomInfo. Uh but maybe let's start by setting the stage and talk about ZoomInfo, the company itself, what you do, all those good things. So maybe to start with some quick stats. Um ZoomInfo is a uh public company trading on the NASDAQ. Uh we all went public in general.
What lessons did ZoomInfo learn while building its data platform?
June twenty twenty, uh one point two billion dollars in annual annualized revenue. as of uh q two twenty twenty four Uh I should note that uh unlike some other tech companies, uh you are very profitable with a 28% operating uh margin, more than 35,000 customers worldwide, 3,500 uh employees worldwide. So those are the the stats. But um, you know, first and foremost, uh tell us what the business does. ZoomInfo is one of those companies that everybody that's sort of in the B2B business knows.
How does ZoomInfo’s AI Copilot work for sales reps?
but maybe the broad public doesn't. So what uh what does a company do?
Yeah, so um we help companies to sell better. You know, if I just summarize it that way. So our personals that we work with are salespeople and marketing people. um and every company in principle are uh is our are customer potential customer And we want to make sure that the sellers uh can not only find new customers very easily, also retain their existing customers. So you provide them the data, insights and signals to achieve that.
So if I'm a B2B software seller and I'm looking for my next uh hundred customers, you'll provide uh uh insights, uh perhaps alerts uh and then all sorts of information about that company that I can then reach out to.
What tools make up ZoomInfo’s AI technology stack?
Yeah.
So you're gonna come to the let's say our uh product. Um we we also notify you. You don't have to come, but uh let's say you are you're you're looking at um our uh user interface. And uh you can do searches for anything you care about. You know, companies, let's say you are selling chairs, which companies are in the market right now for buying chairs, right?
How does ZoomInfo use data and AI to boost internal productivity?
Or i if if these these are existing customers, definitely you can figure out whether they are reaching out, they are doing similar searches. Um Once you find out that uh this company is a potential customer for you. then uh we provide information about this company, you know, if the startup let's say whether they got funding recently or not. Right, you can do you can get information about the organizational uh hierarchy. So who are the people who are gonna be decision makers for that? Uh all the information about them, how do you reach them?
What future AI initiatives is ZoomInfo planning for its customers?
We do uh we can do um uh you know, we have the mechanisms for you to reach them. Using again AI, we can actually create it in the email. to send uh which is personalized for that use case. So fundamental basically not only finding the right customers and right people, but Uh reaching out to them and making it very easy for you actually to make the sale.
And you target uh salespeople, but um also marketing people, town people, operating people.
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Chapters
8 chapters
1
What is ZoomInfo and how does it help sales and marketing teams?
0:00–0:25
2
How does ZoomInfo deliver data‑as‑a‑service to its customers?
0:25–0:40
3
What is the architecture of the ZoomInfo Data Platform?
0:40–1:25
4
What lessons did ZoomInfo learn while building its data platform?
1:25–2:00
5
How does ZoomInfo’s AI Copilot work for sales reps?
2:00–2:50
6
What tools make up ZoomInfo’s AI technology stack?
2:50–3:10
7
How does ZoomInfo use data and AI to boost internal productivity?
3:10–3:38
8
What future AI initiatives is ZoomInfo planning for its customers?
3:38–45:43
Speakers
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