How to Get More Out of Life: Make More Money & Build Something That Matters with Seth Godin
episodePreviously titled “How to Build a Better Future: 2 Simple Questions That Uplevel Your Life Immediately” — renamed by the publisher on Aug 3, 2026
Transcript
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Who are the guests and what will this episode teach you about business and career?
Hey, it's your friend Mel, and welcome to the Mel Robbins Podcast. Today, you and I are going to talk about a topic that I get a ton of questions about, business and career. How to start one, how to grow one, what are the big mistakes, how can I be more successful in my career? I am constantly being asked for advice on these topics, and so I thought, you know what? I'm gonna bring in the man who taught me the fundamentals that inform everything about the way that I think about business, the way I built my business, the way I run my business, the way I think about topics like success and career and defining your purpose. And so whether you're in a job right now and you wanna make more money and get promoted and get ahead, or you dream of having a business of your own, or you got a side hustle that you wanna grow, or you're like so many small business owners,
and you're drowning in the day-to-day, you can't seem to be able to focus on what's going to make it grow? This is the episode you've been asking for. Here today is the one and only Seth Godin. Seth is considered the godfather of modern marketing and is the best-selling author of more than 20 books. He is also the person that I have called my mentor from afar for the last 15 years. And he's gonna give you the business secrets that will help you finally move forward. By the end of this, you won't just feel inspired. You'll know what to stop doing and what to start doing, what to focus on and what to forget so you can build something amazing.
Hey, it's your friend Mel, and welcome to the Mel Robbins Podcast. I am so excited that you're here. I'm fired up for today's conversation. It's always an honor to be together with you and to get to spend this time together. And if you're a new listener or you're here because someone shared this episode with you, first of all, I wanted to personally welcome you to the Mel Robbins Podcast family. Second, I'm thrilled. What a gift that you're here for this conversation, because you're going to get to learn from somebody who has taught me everything that I know about marketing and business. I cannot wait for you to learn from our guest today, the one and only Seth Godin. Seth is the bestselling author of more than 20 bestselling books.
He's considered the godfather of modern marketing, and today he's teaching you everything he knows. Please help me welcome the extraordinary Seth Godin to the Mel Robbins Podcast.
Thanks, Mel.
I am so fired up that you're here because you have had an enormous influence on me, on the way that I think about marketing, on making an impact, on running a business, on self-worth, on confidence. And I am so excited because I envision what's about to happen. is this conversation is a free resource for somebody who has an idea or who has a little business or who has something on the side or just wants to be more successful to get coaching and advice from the person I think is the best in the world at this.
Thanks, Mel. That's really kind of you. The reason to do the work is for people to put good things in the world. So I'm going to chalk this one up as a good one. Thank you.
You're welcome. And thank you. What could change if you take everything to heart that you're about to share with us about business, marketing, success, confidence, making an impact to heart, and you put it to work in your life?
My hope is that the words and ideas we're going to talk about today will help you find the empathy to show up for people, to help them get to where they want to go. Because once you do that, the sky's the limit. If you solve people's problems, they will show up and ask you to do it again.
Seth, before we jump into everything that you're about to teach us about starting a business, running a business, being successful in business, all of these same rules apply about you being successful in your career, how to make more money, how to get a promotion. All of that stuff will work for you as well because the truth is not everybody wants to start a business.
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Chapters
4 chapters
1
Who are the guests and what will this episode teach you about business and career?
0:00–10:49
2
What is the simplest framework Seth Godin uses to decide “who’s it for?” and “what’s it for?”?
10:49–32:06
3
How do you choose a narrow audience so your product or service isn’t a commodity?
32:06–56:30
4
What should you expect day-to-day when you start a small business versus staying a freelancer?
56:30–1:04:36
Speakers
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