A Results-Proven Approach To The ROI Of Customer Experience

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Recorded02 May 2023

Publisherthemoderncustomer.libsyn.com ↗

Handlerec:5550956

Show notes

The biggest challenge for customer experience teams often isn't learning new technology, staying on top of trends, or connecting with customers--it's getting buy-in from executives and proving the ROI of their efforts. Bryan Sanders, Head of CX, Market Research, Digital at AAA, recommends that customer experience practitioners take a unique approach: do CX on the leaders they're trying to engage with. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.

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