What if independent hotels could outsmart OTAs at their own game?In this episode of The Modern Hotelier, we sit down with Tarun Goyal, the founder & CEO of Simplotel, to uncover how hotels can increase direct bookings by leveraging the same digital strategies as major OTAs. Tarun shares his journey from Amazon and Expedia to building a tech-driven hospitality powerhouse, helping independent hotels convert more visitors, personalize guest experiences, and maximize revenue.Key Takeaways:How OTAs use personalization, and how hotels can do it tooThe must-have website features that drive direct bookingsThe biggest mistakes hotels make with their digital presenceHow speed, SEO, and engagement impact revenueWhy hyper-personalization is the future of hotel marketingWhether you're a hotelier looking to boost bookings, a tech enthusiast, or just curious about the future of hospitality, this episode is packed with game-changing insights. Watch the FULL EPISODE on YouTube: https://youtu.be/qtz_r2qUYbwThis episode is Sponsored by Simplotel: https://www.simplotel.com/Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Tarun on LinkedIn: https://www.linkedin.com/in/tgoyal/?originalSubdomain=inSimplotel: https://www.simplotel.com/For full show notes head to: https://themodernhotelier.com/episode/141Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...

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