In this episode, hosts David Millili and Steve Carran sit down with Bill Graf, the visionary founder of ONDA Hotels, to uncover how a former finance exec traded spreadsheets for surf towns and is now building a hospitality brand for the modern traveler.Bill shares the bold story of how a sabbatical, a motorcycle, and a post-COVID pivot led to the creation of ONDA—a growing hotel brand designed to bring trusted, high-vibe stays to off-the-beaten-path destinations. From his first property in Costa Rica to his vision of scaling globally through a franchise model.In this episode, you'll learn about: How contrarian investing led him into hospitalityWhat “the vibe” really means and why it's everythingWhy ONDA is filling a massive gap in emerging travel marketsWhat it takes to build trust in remote, lifestyle-driven destinationsWatch the FULL EPISODE on YouTube: https://youtu.be/ZEiYFVyL5vk Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Bill on LinkedIn: https://www.linkedin.com/in/williamgraf/?originalSubdomain=crONDA: https://www.stayonda.com/For full show notes head to: https://themodernhotelier.com/episode/192Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

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