In this episode, hosts David Millili and Steve Carran sit down with industry veteran John Keeling, Executive Vice President of Valencia Hotel Collection. With over 40 years in hospitality, John shares the unexpected path that led him from Middle Eastern studies to becoming a pioneer in independent hotel development.You'll learn about: The story behind Valencia’s unique approach to upscale, one-of-a-kind hotelsWhy following trends isn’t always the answer—and how breaking the rules (strategically) can lead to successWhat’s next for the brand, including exciting new projects in Texas and ArizonaHis take on what really drives guest experience and longevity in today’s hotel landscapeIf you’ve ever wondered how to stand out in a world of cookie-cutter brands, this episode is for you.Watch the FULL EPISODE on YouTube: https://youtu.be/VsVE3hNp1TU Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:John on LinkedIn: https://www.linkedin.com/in/john-keeling-5b829210/Valencia Hotel Collection: https://www.valenciahotelcollection.com/For full show notes head to: https://themodernhotelier.com/episode/193Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

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