In this episode of The Movement Prescription Podcast, hosts Suzy and Callum sit down with clinical exercise specialist Rob Bird to explore the critical role of exercise in healthcare. Rob shares his journey from the traditional fitness industry to clinical exercise, highlighting the importance of tailored movement for individuals with chronic conditions. They discuss the barriers many face when engaging in physical activity, the need for healthcare professionals to guide patients effectively, and how behavioral change principles can enhance adherence to exercise. Rob also breaks down key assessment strategies, the evolution of functional movement, and why the people who need exercise the most are often the least likely to access it. Whether you’re a healthcare provider or simply interested in the science of movement, this episode provides valuable insights into making exercise a powerful tool for long-term health and well-being.Produced with support from the British Society of Lifestyle Medicine.Find us at https://themovementprescription.co.uk/ and join the conversation!

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