SaaStr 819: Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan
episode
The Official SaaStr Podcast: SaaS | Founders | Investors
31 min
2 speakers
3 chapters
transcribed 14 days ago
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What is the purpose of the Swapping Notes series and who are the hosts?
Welcome to the official Saster Podcast, where you can hear some of the best Saster speakers. This is where the cloud meets. Up today on the Saster
Podcast. The fastest people to switch are enterprises. Usually enterprises aren't the ones that adopt it first, but that is what the data showed us is that enterprise were first movers here. And it they were doing it because of the productivity gains. You absolutely have to be able to add AI and AI capabilities to existing platforms. And then there's the part that is the the use of AI as part of the buying process and that people are going to LLMs first, which is then changing the marketers world of how we have to think about marketing in the age of LLM the new LLM buying process.
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Hey everybody, it's Saster. I'm Emilia LaRoute, the chief AI officer here. And together with my co-host Guillaume Kubon, we're launching a new podcast series in Saster called Swapping Notes, where in every episode we'll sit down with the top AI leaders in SaaS and B2B, and we'll swap notes on what's actually working and what's not moving the needle in AI. So whether you're a founder trying to navigate your AI strategy or go to market leader implementing AI features and frameworks yourselves, this is the show for you. So without further ado, let's swap some notes. Hello everyone, welcome back to Saster. We're here on a new series we're doing. I will introduce my co-host first. This is Guillaume Kaban. For those who don't know you as G, G, tell folks a little bit about yourself.
Yeah, hello everyone. I'm super excited for this new series that I'm joining with Saster. So I've built a couple of growth teams in a number of like successful companies. segment and drift and gorgeous. And more recently I led all of marketing at Reap, I create FTEC company out of New York. And I advise companies in in BTB I've been doing that for the past ten plus years and I've been uh lucky enough that has worked. And I've built a little entity around it. And so at HyperGrowth Partners, we advise about twenty of the best companies per year. And we help them grow faster.
Amazing. And G knows a lot about AI and marketing and just disaster. And so we thought we'd bring him in for another perspective of Boots on the Ground. And our inaugural guest needs no introduction, but we'll do one anyway. The incomparable Sydney Sloan. She's a CMO of G2. Sydney, you've got such a great career already. Other companies as Sales Loft, Adobe, right? So give the folks who Maybe don't know you.
I'm curling the CMO at G Two, which was another company that G advised for. And so I've been here just a little bit over a year. Same thing. Like I I love advising companies and founders. I'm part of stage two capital as an LP. I'm part of the scale ventures network and stay involved in that. So blending time between my daytime operating role, but also I enjoy just Helping founders and helping teams figure out.
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Chapters
3 chaptersSpeakers
2 identifiedMore from The Official SaaStr Podcast: SaaS | Founders | Investors
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