SaaStr 852: The Agents #003, Our Agent Now Runs Campaigns on Weekends, Plus Why We Pay More for Salesforce Than Ever Before
episode
The Official SaaStr Podcast: SaaS | Founders | Investors
1h 17m
1 speaker
8 chapters
transcribed 18 days ago
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What is the AI VP of Marketing and how is it running campaigns on its own?
Welcome everybody back to your favorite show, The Agents, with Emilio Leroute, our Chief A Officer, and me. This week, our AI VPN Marketing 10K shipped three campaigns on its own. Are we ready to go fully autonomous with no humans in the loop? Why we pay Salesforce more than we did before all agents, even with less humans? I signed up for a new product this week, Agent Mail, because Claude told me to. Is this the future? And 54% of CIOs told Red Point, they're switching their vendors out. They're consolidating what that means and what we've learned on it. We'll get into that and when we'll get into who's getting cut first. And before we get there, if you have questions on your AI agents, I know so many of you do, drop your questions in the comments, especially on YouTube.
And we will try to answer every single question on YouTube. So use that as a way to reach out and talk to us. Um, we'll answer every single one. So Amelia, thanks for being back and doing this again this week. It's fun to do this every week. Fun to do this week. Okay, first couple things I wanna talk about in our shop, uh in our little family of twenty AI agents and three humans. Um first one at a micro level. R AI BP of marketing ten K and um to be clear, we don't call it a CMO, do we? No. Okay. Someone kinda hazed me on LinkedIn t this week. I didn't even know we'd talk about this, saying, Oh, Amelia's gonna go demo their AI CMO at Saster and it's not gonna have the strategic counsel and advice a true CMO has and we're like, agreed.
And uh we actually didn't know what to call ten K, but I think AI BPM marketing is is good enough. D don't you think? It's not a CMO. I've
It's not a CMO, it's truer to what it does every day for us. So if you guys haven't seen our AI VP of marketing yet, we call it 10K. I originally built it as a dashboard.
How does the weekend AI‑generated campaign idea process work?
It started as just a super simple agent, you know, pull in some things from Salesforce, pull in from some systems of records we had just internally, basically pull it all together, help me keep on track because we get busy in the run-up disaster annual. Of where we are year over year. And then we layered in what should we be doing. And that is the piece that's now gotten a lot better the more we've been iterating with it and spending more time with it. And so it's become now a true AI VP of marketing, not a CMO, in that as it's in its role as a VP of marketing, it has been telling me what to do, but now we've shipped this, which we'll talk about, where it's it's It's giving us campaigns and now it's starting to run them autonomously.
Good. So and so what we added this week and it's it's In the age of AI, it's it's it's not amazing, but I do think it changed is it started generating real ideas for campaigns to run. We have not yet let it run them autonomously through resend or otherwise a user sales force. But now every day it's come up with campaigns to run, how to target more VCs, how to target folks that should be sponsors that aren't. How are we thinking about these campaign ideas compared to humans? And w when do you think we let it go autonomously? Like r literally run campaigns to hundreds of thousands of folks on its own?
I would let it do it if all the APIs truly worked. Now there some of our APIs we use for South Train will have some limitations, right? Marketo, which we'll talk about more, has a lot of limitations. It hits its API limits pretty easily. So it really can't do much with actually sending the emails. Resend, I don't know if I love for our actual emails, right? It feels a little generic-y. But I but what it didn't do, so this weekend it gave us it sent us both an email of its top fair ideas. I think the first one was you should get all the single ticket buyers to see if they wanna bring a buddy, you know, up upgrade to a team pack basically, which is three. So let's step
back for a minute. Over the weekend, Saturday and Sunday, works weekends, nine nine nine nine seven, right? Ten carry. And he sends us his three best ideas of the day based on looking at the very latest data across organization.
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Chapters
8 chapters
1
What is the AI VP of Marketing and how is it running campaigns on its own?
0:00–1:50
2
How does the weekend AI‑generated campaign idea process work?
1:50–10:14
3
What challenges does Marketo’s unsubscribe bug present and how was it fixed in under an hour?
10:14–24:58
4
Why is SaaS’s Salesforce bill 80 % higher despite cutting seats by 60 %?
24:58–43:53
5
How does headless Salesforce power the AI agents and what benefits does it bring?
43:53–58:54
6
What is the n = 1 AI parking‑pass app and why is it considered disruptive?
58:54–1:11:47
7
Which vendor categories are CIOs consolidating first according to the Red Point report?
1:11:47–1:17:27
8
What is the biggest hiring problem for SaaS operators building and running AI agents?
1:17:27–1:17:27
Speakers
1 identifiedMore from The Official SaaStr Podcast: SaaS | Founders | Investors
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