SaaStr 831: How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's Chief AI Officer and CEO & Founder
episode
The Official SaaStr Podcast: SaaS | Founders | Investors
53 min
2 speakers
6 chapters
transcribed 17 days ago
Transcript
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What are the 20+ AI agents SaaS Str uses for marketing and go‑to‑market?
Welcome to the official Saster Podcast where you can hear some of the best Saster speakers. This is where the cloud meets. Up today on the Saster Podcast. All these agents are getting better. We have twenty in production. Here's the thing. This includes RapLit, this includes Opus, this includes Agent Force and Artisan and Qualify, all the tools we love to death. They automate a lot of stuff. Like they might even automate ninety-five percent of what you used to need a team to do. They don't automate everything. Here's the problem. As great as these tools are, they do not enable lazy marketing. What they enable is better marketing and much more of it. Everyone wants an autopilot. Everyone wants to buy a tool and disappear.
It does not work that way. You notice you can have crappy output, you can have crappy LinkedIn posts. Hey everybody at Saster, connect data, automate busywork, and empower teams like nobody's business with the one platform that grows with you every step of the way. Learn how Salesforce works for startups at Salesforce.com slash SMB. That's Salesforce.com slash SMB.
Case Asker, imagine having agents for every support task. One that triages tickets,
another that catches duplicates, one that spots churn risk. That'd be pretty amazing, right? Happy Fox just made it real with Autopilot. These pre-built AI agents deploy in about 60 seconds and run for as low as two cents per successful action. All of it sits inside the Happy Fox Omnichannel AI First Support Stack, Chatbot, Copilot, and Autopilot working as one. Check them out at happybox.com slash faster. So thanks all for joining us here. We thought we would do a part two to what we started last week. If you didn't see it last week, that's okay. We'll cover some of it here and do a refresher. We primarily focused on sales and specifically outbound, all of our AI SDR agents. So what I thought we would do today is start with marketing and then we'll kind of circle back to a few things we didn't get to in broader go to market, just in what's working now for us, at least as our AI is running our go-to-market teams and we have more.
Agents than people here at Saster. So thought we would go through that start there. One thing I'll preface for everyone. If you haven't seen this yet or you missed this last time, if you do go on sasser.ai slash agents, this will reference a lot of the things we talked about last week and this week. In the two parts for go to market. So this is our agent arsenal as it says. A lot of these tools are, you know, third-party tools. Some of them have a little bit of proprietary stuff in them. There's the proprietary apps we've vibe coded, but this has the whole guide there. So if you're looking for like certain tools we message or drop in or show screenshots of and you want to refer back to them, they're all there just to make it easy for you.
So With that, let's dive into marketing a bit. Just cause we didn't get to it. And I feel like it's a It's an important topic. And before we get more tactical with it, since we have a little bit of time, Jason wanted to get your thoughts on what you're seeing here as well. This is a study I referenced last week as well. This is from Rory and Skilled Venture Partners' uh state of AI go to market. Study that just came out. It's a pretty good one. I wanted to call out a few things in marketing I think that are interesting to me slash us. Because I feel like for marketing in particular, folks seem to be more behind than they are in sales or support. I actually anecdotally don't know why that is. I don't think it's because there's a lack of tools, which a lot of folks will point to.
I don't think it's that, as you'll see in our next few slides. There's plenty of tools we're using in marketing and that are working well. So I think it it's just a little bit interesting here to see in the data that, you know, most folks Folks are just using AI in marketing for things like messaging. Okay, fine, but that's everyone's done that now, right? Chat GBT. Doing research, I feel like, yep, that's a little bit more in the weed, maybe a little bit more specialized.
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Chapters
6 chapters
1
What are the 20+ AI agents SaaS Str uses for marketing and go‑to‑market?
0:01–8:34
2
How does SaaS Str’s tech stack (Gamma, Reeve, Opus, etc.) enable fast collateral creation?
8:34–16:53
3
Why does the team say AI can’t replace lazy marketing but can dramatically improve output?
16:53–28:21
4
How does SaaS Str turn webinars and videos into bite‑size clips and social posts with Opus?
28:21–40:54
5
What workflow does SaaS Str use to repurpose content into newsletters and personalized emails?
40:54–53:07
6
How are sales‑focused tools (Qualified, Agent Force, etc.) being hacked for marketing drip campaigns?
53:07–53:46
Speakers
2 identifiedMore from The Official SaaStr Podcast: SaaS | Founders | Investors
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SaaStr 863: The Enterprise AI Reality Check: From Dashboard Graveyards to 30-Day Migrations with Databricks' Co-Founder and SVP of Field Engineering
SaaStr 853: The Agents #004: Tragedy Apps, Too Many AI SDRs, and Why Your Next Hire Should Report to an Agent
SaaStr 852: The Agents #003, Our Agent Now Runs Campaigns on Weekends, Plus Why We Pay More for Salesforce Than Ever Before
SaaStr 851: The Agents, Episode 002. Managing 20+ AI Agents: Lazy Agents, Stealth Churn & the Death of 60% Solutions