SaaStr 845: How SaaStr Built a $5 million Pipeline Machine with 1.5 Humans and 20 AI Agents with SaaStr's Chief AI Officer and Momentum from Salesforce's VP of GTM
episode
The Official SaaStr Podcast: SaaS | Founders | Investors
41 min
2 speakers
6 chapters
transcribed 18 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Who is Amelia LeRutte and how did she become SaaStr’s Chief AI Officer?
Welcome to the official Saster Podcast, where you can hear some of the best Saster speakers. This is where the cloud meets. Up today on the Saster Podcast.
But it's interesting, like I'll go through the chat. I used to like when we first deployed this, I was like, I'm gonna read all the chats as as I can in real time. And I was like, Okay, I'm not learning like a ton. So then I was like, okay, I'm just gonna like at the end of the day see like what are the like the highlighted chats and like it's interesting to see how people interact with Amelia AI, like especially when when the video component is on or even just in like a chat format. Though like sometimes people ask like, Hey, I have a question for like real Amelia and so like it'll help answer them which I think is really cool. Like it's it's funny, it had this effect where like Since this was live for a couple months before our London event and I, you know, am always running around our source for events, people would come up to me during London and be like, hey, hi, talk to your AI.
Or they'd be like, oh, you're real Amelia. Like I talked to Amelia AI. And I was like, yeah, that's me. And it's really funny because the conversations would be like, you know, totally like socially awkward. And I'm like, I feel like you had a better conversation that wasn't as awkward with my agent. But I was like, yeah, that's you know, that's me and I'm glad you used it because that's what it's there for. Hey Sasser, imagine having agents for every support tab. One that triages tickets, another that catches duplicates, one that spots churn risk. That'd be pretty amazing, right? Happy Fox just made it real was Autopilot. These pre-built AI agents deploy in about 60 seconds and run for as low as two cents per successful action.
All of it sits inside the Happy Fox Omnichannel AI First, support stack, chatbot, copilot, and autopilot. pilot working as one. Check them out at happyfox.com slash sastor.
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It will rock.
I am thrilled, pleased, privileged, excited, and ecstatic. I try to do five off this particular episode because I have my dear friend Amelia Larut, who is a Saster Chief AI officer, which I'm geeking to talk to you all week. We've we've talked many times before, because we're Momentum sponsors, so we've talked. But like this episode, I've been so excited for because I love what Saster is doing. Jason's has said many times that you're the AI agent whisperer. And so now I get to have you to talk to you. And I'm like so excited. So first off, how are you? And thank you for coming.
Wow, thank you. I feel like you you've like nailed like the Jason Kelsey type intro of podcasting. I love it.
Well, that's very nice. So it's a little bit about you. You have a social media background. I was just going through your stuff before the show. You came social media. And then it's old school. And then you came to Sasser's demand, gen, social media, and you've kinda gone up the ranks where last year you were the you were the general senior v vice president and then in August is what you put down, you shifted to chief AI officer. So I'm curious, like tell me a little more of your journey and how did this come about to be you're the agent whisperer as Jason says. How'd that come about?
It's been an interesting journey. So when I first started, I was like, you know, okay, I I had been a sponsor of Sastra actually.
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Chapters
6 chapters
1
Who is Amelia LeRutte and how did she become SaaStr’s Chief AI Officer?
0:01–9:08
2
What motivated Amelia to lock herself in a room for three months to build AI agents?
9:08–20:13
3
How does SaaStr’s 20‑agent stack (AgentForce, Artisan, Qualified, Clay, Momentum, Gamma, Zapier, etc.) work together?
20:13–28:27
4
What does a live multi‑agent workflow look like from a form submission to a personalized Gamma deck and email?
28:27–35:06
5
What measurable results did the AI agents deliver (pipeline, win rate, closed deals)?
35:06–40:13
6
What is the “90/10 rule” for deciding whether to buy an AI agent or build one yourself?
40:13–41:22
Speakers
2 identifiedMore from The Official SaaStr Podcast: SaaS | Founders | Investors
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