In this episode, I go on a rant about Google's decision to retire the Rel=Next & Prev tags, which they announced on Twitter. Google went and did it - they forced me to quote Spider Man! Argh! In this episode:The Twitter thread that exposed Google's pagination pivotWhy the sudden removal of rel next/prev was irresponsibleHow this affects large sites, eCommerce pagination, and indexing equityGoogle's confusing advice to "use a view-all page" 🤯What SEOs should learn: always test, never assumeHow to communicate these rapid shifts to clients and stakeholders💥 Whether you're deep in technical SEO or just learning the ropes, this episode delivers a real-time look at how fast the landscape changes—and why you can’t afford to blindly follow documentation.More coverage of the story on Search Engine Rountable, Search Engine Land, and Search Engine Journal. Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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