https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility. He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.🐍 In This EpisodeWhy Google Discover now drives 65–70% of news traffic—surpassing searchHow AI Overviews & LLMs answer queries before users even click headlinesThe rise of entity & category optimization over legacy keyword targetingData-backed tactics for refreshing evergreen content & choosing which URLs to consolidateSmart paywall strategies: teaser experiences, email-gate funnels & dynamic messagingBuilding newsletters, apps & tokenized models to future-proof publisher revenueA preview of NESS Conference 2025—meet the industry’s top AI & news expertsThis is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.📎 Mentioned Links & Resources: John Shehata on LinkedinJohn Shehata on TwitterNewzDashGDdashNESS Conference 20252025 News AIO StudyJohn's SEO Week PresentationThe Publisher's Survival Playbook Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin

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