Bootstrapper's Paradise
Episodes
Why Solving Your Own Problem Is An Advantage In B2B SaaS
13 May 2023
Contributed by Lukas
There's a HUGE difference between solving your own problem and solving someone else's when you are trying to succeed in building a B2B SaaS. Let's t...
Making Sure You Do The Right Research For Your B2B SaaS
12 May 2023
Contributed by Lukas
When starting out, you may want to capture research to better understand your target market. This can be super informative. However, not all forms...
How To Avoid The Consumer Trap For Your B2B SaaS
11 May 2023
Contributed by Lukas
Now that AI tools can help us more further much faster, it's easier to lose the thread on who we're building for and get excited about building for co...
How To Invest In SEO For Your B2B SaaS
10 May 2023
Contributed by Lukas
Once you've verified that your B2B SaaS can produce a return on investment through paid traffic, you'll want to develop a strategy to improve that ROI...
Validating Your B2B SaaS When Ads Are Too Expensive
09 May 2023
Contributed by Lukas
Not all industries are created equal. Some will have ridiculous PPC budget ranges for you to compete over traffic. Let's talk about what to do whe...
How To Measure The Value Your B2B SaaS Provides
08 May 2023
Contributed by Lukas
Measuring the value of your B2B SaaS can be tricky. Your customer showering your product with praise often isn't enough. Let's talk about where to...
How and When To Build Beta Testers For Your B2B SaaS
07 May 2023
Contributed by Lukas
Founders often talk about "beta' as a concept anywhere from their product to users. I want to share with you what I've found that works (and doesn't...
Pricing Tier Strategy For Your B2B SaaS
06 May 2023
Contributed by Lukas
If you don't manage pricing tiers for your B2B SaaS correctly, it will make validating your value proposition harder and growth slower. Let's talk a...
The Other Reason Your B2B SaaS Product "Doesn't Work"
05 May 2023
Contributed by Lukas
Besides the obvious technical issues, there's a deeper meaning behind your users providing you with feedback that your product "doesn't work". Let's...
Pricing Your B2B SaaS Responsibly
04 May 2023
Contributed by Lukas
A lot goes into pricing your B2B SaaS. Let's talk about the free trial stage and what that may be costing you so you know how to properly 'gate' it ...
Maximizing The Impact Of Your Product Feedback
03 May 2023
Contributed by Lukas
I share my preferred cost-effective tools for capturing early feedback for your B2B SaaS then what you should do with the feedback and when.Launch you...
Revolutionizing Video Editing with AI with Latte’s Michael Martin and Timothy Wu
02 May 2023
Contributed by Lukas
This episode, Co-Founders of Latte Michael Martin and Timothy Wu talk about their video production software that combines AI and social media, how the...
Growth Strategies Beyond Paid Ads
02 May 2023
Contributed by Lukas
Paid ads are great for validating your B2B SaaS value proposition, but the exercise may be expensive if the PPC (pay per click) budget to compete in y...
Why Keyword Research Is SO Important
01 May 2023
Contributed by Lukas
If you've been following along, you know I've been building B2B SaaS tools for podcasting agencies. I'm now researching other industries which just ...
Tracking the Market After Launch
30 Apr 2023
Contributed by Lukas
Once your product is live, you are likely to hear more about other products on the market that are competitive to yours. Let's talk about when and h...
Be Careful To NOT Chase Their Dreams
29 Apr 2023
Contributed by Lukas
When interviewing potential future customers, it's easy for them to get sucked into all kinds of magical capabilities of tools like AI. It's your jo...
Share Your B2B SaaS Story With Your Users
28 Apr 2023
Contributed by Lukas
While your building and scaling your B2B SaaS, it's always best to communicate these details and updates with your users. I'll walk you through how ...
Campaign Optimization - Hammering Negative Keywords
27 Apr 2023
Contributed by Lukas
When you launch a Google search ads campaign that's going to rank for not just your keyword or phrase but options like it as well. Some of them won'...
How to Start Thinking About Scaling Your B2B SaaS Operation
26 Apr 2023
Contributed by Lukas
As your B2B SaaS product begins to scale so will the work required to maintain the momentum. I want to walk you through my through process and a few...
Pricing Your SaaS B2B Product - Tips and Best Practices with Check’s Jacob Jolibois
25 Apr 2023
Contributed by Lukas
This episode, Co-Founder of Check Jacob Jolibois talks about building trust with B2B businesses, the importance of properly understanding pricing, and...
When to Create New Tiers for Your B2B SaaS
25 Apr 2023
Contributed by Lukas
Creating new tiers for your B2B SaaS can offer your customers new valuable options and create more revenue generating opportunities for your business....
Protecting Your B2B SaaS Against the AI Moat Problem
24 Apr 2023
Contributed by Lukas
AI has lowered the bar to entry into markets meaning more competition for your customers. This has the potential to cannibalize the market. How sh...
Add AI as a Team Member to Your B2B SaaS Business
23 Apr 2023
Contributed by Lukas
Everyone is thinking of leveraging AI as an internal component of their B2B SaaS, but you can and should take it way beyond that. AI can help you bu...
AI is Low-Hanging Fruit for B2B SaaS
22 Apr 2023
Contributed by Lukas
AI gives B2B SaaS founders the ability to do SO much SO quickly. I want to talk about why this is good and bad plus how you should be thinking about...
How AI Can Help Your B2B SaaS
21 Apr 2023
Contributed by Lukas
The AI world is vast and changing rapidly. While that world is figuring itself out, I'd like to share with you what I think are the biggest strength...
Fake It Until You Make It Is BS
20 Apr 2023
Contributed by Lukas
Companies like Theranos have shown that 'fake it till you make it' is all BS. Still, there are too many people that feel this strategy has merit. ...
What To Do When Users Get ANGRY
19 Apr 2023
Contributed by Lukas
Eventually you're going to break something in your B2B SaaS. This may lead to some strong reactions and angry emails from your users. After the in...
Don't Panic About AI
18 Apr 2023
Contributed by Lukas
I'm seeing more and more instances of people freaking out about AI in a bad way. It seems many people think that all their skills will become obsole...
Where to Find More Customers for your B2B SaaS
17 Apr 2023
Contributed by Lukas
I've been getting more questions in my slack community about where and how to find more customers for your B2B SaaS. The real answer here is, it dep...
Build a B2B SaaS Without Quitting Your Day Job
16 Apr 2023
Contributed by Lukas
There's SO much content out there about how hard you must struggle and that you might have to give up EVERYTHING to succeed in building a B2B SaaS. ...
Optimizing Search Ads Variables
15 Apr 2023
Contributed by Lukas
I've recently optimized my search ad campaigns to hopefully drive more conversions for my B2B SaaS application. I want to walk you through what I ch...
The Advantages of Solving Your Own Problem
14 Apr 2023
Contributed by Lukas
When you're deciding what to build for your next B2B SaaS application, you can decide whether or not you want to solve a problem that you experience.I...
The Value of Building with Others
13 Apr 2023
Contributed by Lukas
Building your B2B SaaS in isolation can be not only harder, but more boring. It's fun and helpful to build with others. Let's talk about why I'd r...
Basics of Ad Optimization
12 Apr 2023
Contributed by Lukas
If ads are driving traffic to your B2B SaaS, you'll eventually want to make sure you are optimizing that channel to produce better results.Let's talk ...
Go Deep Instead of Wide with Your SaaS
11 Apr 2023
Contributed by Lukas
After launch, I see many entrepreneurs want to go much wider with what they product can do. They always want to add more features that have yet to b...
Capturing Leads for your SaaS Concept
10 Apr 2023
Contributed by Lukas
I've been getting more questions around what my lead capture process looks like on the early version of my landing page.In this episode, I go into mor...
A Feature as a Product
09 Apr 2023
Contributed by Lukas
Historically you may have received feedback about your idea that goes something like this - 'that's not a product, that's probably just a feature'. ...
New Feature or New Product
08 Apr 2023
Contributed by Lukas
Is that new idea of yours better served as a feature in your current product or a new product altogether?Let's discuss the pros and cons here and allo...
Validating Assumptions After Launch
07 Apr 2023
Contributed by Lukas
After you launch your B2B SaaS, you should start attracting new customers. An important exercise to complete is to monitor who is actually signing u...
Early Adopters: Friendlies vs Strangers
06 Apr 2023
Contributed by Lukas
After you've launched your product, you're going to want to gather as much feedback as you can before you scale.The first set of users could be friend...
Don't Ship Features Based On Feelings
05 Apr 2023
Contributed by Lukas
Early into your B2B SaaS products life you're going to want to ship features based on what you 'feel' would be valuable. Let's talk about why that's...
Using AI to Revolutionize Language Learning with Memrise’s Steve Toy
04 Apr 2023
Contributed by Lukas
This episode, CEO of Memrise Steve Toy talks about the most important aspects of learning a language, the different ways AI can be used in language le...
Leveraging Email To Help Users Through Activation Points
04 Apr 2023
Contributed by Lukas
Email is an often overlooked element of helping your users make their way through the activation points of onboarding with your B2B SaaS.Let's talk ab...
Managing Free Trials for Your B2B SaaS
03 Apr 2023
Contributed by Lukas
After you've launched your SaaS, they key will be to get people to use it so you can measure the strength of your value proposition.So how do you do t...
How To Think About Competition
02 Apr 2023
Contributed by Lukas
After you launch, chances are you're going to become more aware of competitive products. This is a good thing because it provides you with an opport...
Know Your Activation Points For Your B2B SaaS
01 Apr 2023
Contributed by Lukas
After you launch, users may or may not convert at certain points in the process. These are called 'activation points'. You'll need to learn them a...
How To React To Discovering New Competition
31 Mar 2023
Contributed by Lukas
You've worked so hard to launch and were excited to be the only product on the market, right?Wrong. You will find competition all over the place. ...
Stop Obsessing and Launch Already
30 Mar 2023
Contributed by Lukas
It's easy to get stuck in the trap of 'perfecting' your product and delaying your launch.I almost fell into that trap this week with the launch of my ...
AI Tools Are Making This Bad Problem Worse
29 Mar 2023
Contributed by Lukas
AI tools are great for building a product that can do more even faster, but the BIGGEST problem in B2B SaaS remains and are actually getting worse.Peo...
The New Gold Rush in B2B SaaS
28 Mar 2023
Contributed by Lukas
There's been a TON of buzz around AI tools since ChatGPT has taken the world by storm, but what I want to focus on is the wave of innovation this is g...
The Most Important B2B SaaS Skill Of The Future
27 Mar 2023
Contributed by Lukas
AI are developing at light speed. They provide us with a HUGE opportunity to build more powerful B2B SaaS products faster than ever. One skill in ...
Defining Micro SaaS
26 Mar 2023
Contributed by Lukas
Micro SaaS is my favorite design pattern. I want to talk about why it's so powerful by first defining it for you.Free email course on product-market...
Why You Should ALWAYS Sell Before You Build
25 Mar 2023
Contributed by Lukas
The biggest mistake I see often is building BEFORE you try to sell your B2B SaaS concept. Let's talk about why this is a huge mistake and I'll share...
Why Micro SaaS is my New Favorite B2B SaaS Strategy
24 Mar 2023
Contributed by Lukas
I'm borderline obsessed with the Micro-SaaS strategy for B2B. Allow me to explain why that includes a story about how I struggled to use my refriger...
B2B SaaS Growth On A Unit Economic Level
23 Mar 2023
Contributed by Lukas
If you really want to bootstrap your way to success then you're going to have to understand unit economics. Let's talk about measuring growth for B2...
Growing Your Business Without Any Additional Funding with GrowthMentor’s Foti Panagio
21 Mar 2023
Contributed by Lukas
In this episode, Founder of GrowthMentor Foti Panagio talks about the importance of having a mentor, the difference between a mentor and a consultant,...
Return on Product Development Investment
07 Mar 2023
Contributed by Lukas
If you don't know what type of return you are receiving then how do you know if it's a good investment?This is the million dollar question I ask my B2...
Virtualization Changed Everything
02 Mar 2023
Contributed by Lukas
Back in the mid 2000s we were panicked that data centers would run out of capacity to run applications. Then technology called virtualization was in...
ChatGPT Could Work At Google
28 Feb 2023
Contributed by Lukas
ChatGPT has passed the Google level 3 software engineering interview.What does this mean?Well it means BIG changes are coming to your product developm...
Building Software MUCH Faster
23 Feb 2023
Contributed by Lukas
Software engineering is the biggest bottleneck to progress in product development for B2B SaaS companies.This is all going to change QUICKLY. ChatGP...
80 Percent Of Product Development Is Wasted
21 Feb 2023
Contributed by Lukas
Pendo's feature adoption report tells us that 80% of product development is wasted.This means product development processes everywhere have a long way...
Building ROI Into Your B2B SaaS Pricing Model
16 Feb 2023
Contributed by Lukas
Absolute numbers are almost irrelevant when it comes to your customer. What really matters are relative numbers to what your SaaS product is saving ...
B2B SaaS Missing Critical Success Factor
14 Feb 2023
Contributed by Lukas
Most B2B SaaS companies I consult with are missing a critical success factor that I call a problem worth solving.Let's discuss what it is so you can d...
Profitability And The 10X Effect
09 Feb 2023
Contributed by Lukas
Let's talk about how to get your B2B SaaS business on a path to profitability ASAP.Related Post - https://nxtstep.io/daily/profitability-and-the-10x-e...
Addressing The Time and Money Bottlenecks
07 Feb 2023
Contributed by Lukas
The bottlenecks that sink most SaaS products are running out of time or money. Let's talk about how to solve for those to increase your odds of succ...
Unicorn Startups Provide Worse Odds Than A Casino
02 Feb 2023
Contributed by Lukas
A study done by CBInsights tells us that as little as 1.3% of startups might reach so called unicorn ($1B+) status.Let's talk about why anyone would e...
SaaS Unicorns and Ponzi Schemes
31 Jan 2023
Contributed by Lukas
What do SaaS unicorns like Uber and Twitter have in common with Ponzi schemes? Turns out quite a bit.I want to do a deeper dive on SaaS economic mod...
What you need to know before Scaling your Product with Mike Benson
25 Jan 2023
Contributed by Lukas
Mike Benson built and grew Warmup Inbox from the ground up, a product that is used by thousands of companies and was acquired by private equity for mi...
Why Software Engineering Will Become More Commoditized
19 Jan 2023
Contributed by Lukas
No and low code tools continue their explosion of growth. They are becoming more specialized and capable. I believe this to be because software en...
The Importance Of Vision And Mission Statements For Your Product
18 Jan 2023
Contributed by Lukas
Without a clear vision for your organization and a mission for your product, your team will get confused.Let's talk about how to set them and see some...
How To Select The Next Feature
17 Jan 2023
Contributed by Lukas
I've worked on many products where many teams ship most features that make their products worse.The problem here is we get caught in these build loops...
How To Best Leverage Disruptive Technology
16 Jan 2023
Contributed by Lukas
When disruptive technology is invented we sometimes freakout that it may send shockwaves through our industry or render our product obsolete. Here's...
AI Replacing Humans As Authors
15 Jan 2023
Contributed by Lukas
People are using ChatGPT to write everything from poetry to entire books. So far it seems like it's doing it very well and ridiculously fast. I wa...
The ChatGPT Pricing Model Research
15 Jan 2023
Contributed by Lukas
The OpenAI team shared a survey on their Discord server to gather data on building a pricing model for ChatGPT.I want to talk about the questions they...
Why Mastodon Has Failed To Scale
13 Jan 2023
Contributed by Lukas
The turmoil at Twitter has created a huge opportunity for Mastodon to fill the vacuum. Despite some aggressive growth, it has failed to scale.I want...
Paying For Features Your Car Already Has
12 Jan 2023
Contributed by Lukas
Car manufacturers like BMW and Mercedes are getting aggressive in charging customers subscriptions for features that are already built into the car it...
How NOT To Manage Product Pricing Discounts
11 Jan 2023
Contributed by Lukas
You need to be careful with how you handle product pricing discounts. If you aren't, you could create a PR nightmare like Tesla has recently.Let's t...
Why Tesla Is Suddenly Struggling
10 Jan 2023
Contributed by Lukas
Tesla has dominated the electric car space in recent years, but recently their performance has gotten worse, much worse. Let's talk about what's cha...
Improve The ROI Of Your Product Development Process
09 Jan 2023
Contributed by Lukas
Most product development processes don't consider ROI, but it's probably the best way to improve the effectiveness of this process for your product co...
Why Your Product Doesn't Need To Look Great
08 Jan 2023
Contributed by Lukas
Prioritizing design over function for your product can actually make it harder to validate your value proposition.Let's talk about why design isn't cr...
ChatGPT Will Change The Game
07 Jan 2023
Contributed by Lukas
Accessing information will never be the same. Let's talk about what ChatGPT has the potential to change with its disruptive technological capabiliti...
Low-Touch VS High-Touch Products
06 Jan 2023
Contributed by Lukas
The type of product you choose to build has implications on everything from the customer experience to the pricing model.Let's talk about the differen...
Joyriding In A Stolen Hyundai
05 Jan 2023
Contributed by Lukas
Hyundai and Kia have decided to leave out a key anti-theft device from their vehicles. As such, there's now a growing social media trend where peopl...
Break Free From The Build Loop
04 Jan 2023
Contributed by Lukas
Product companies that get caught in the build loop often get trapped in a death spiral.Let's talk about what the build loop is so you know how to avo...
Selling Multiple Businesses And Building A SaaS Company Async with Brian Casel
03 Jan 2023
Contributed by Lukas
Brian Casel is a software company owner and founder with a background in software product design and web design. Brian has found, operated, and sold ...
Trouble at Salesforce
03 Jan 2023
Contributed by Lukas
Salesforce has avoided giving future revenue guidance which is rare for them. They are blaming it on economic conditions, but are there bigger probl...
Southwest Airlines Software Failure
02 Jan 2023
Contributed by Lukas
Southwest Airlines has just given us the perfect example of how not to manage technical debt. Let's review what happened to see what we can learn fr...
Why The Metaverse Is Likely To Fail
01 Jan 2023
Contributed by Lukas
The Metaverse has had a rough go of it so far. The project has incurred more than $18B in losses and the company stock has fallen 70% in a year.Besi...
Measuring Product-Market Fit
31 Dec 2022
Contributed by Lukas
Product-Market Fit is often thought of as this elusive ambiguous concept, but I feel most people overthink it.There are two important dimensions from ...
Customer Discovery VS User Research
30 Dec 2022
Contributed by Lukas
Customer Discovery and User Research both provide critical benefits to your product.Let's talk about the impact and benefits of each so you can make s...
My Great Product Experience from UPLIFT Desk
29 Dec 2022
Contributed by Lukas
I needed to purchase a standing desk for someone as a gift. I want to walk you through my experience from start to purchase to help you understand w...
Why You Need To Stop Pushing Features
28 Dec 2022
Contributed by Lukas
Pushing features is a big trap that I see most product companies fall into. It will prevent you from finding product-market fit.You need to avoid wh...
Surviving Product Budget Cuts
27 Dec 2022
Contributed by Lukas
Customers are aggressively slashing their product budgets due to economic fears of a prolonged recession. Let's talk about how they are going to decid...
Why The Amazon Alexa Is A Failed Product
26 Dec 2022
Contributed by Lukas
What I talk about in this episode:Why the Amazon Alexa failedThe HIPPO riskWhy products should be sold for profit (not break even)The risk of passion ...
When’s The Right Time to Launch Your Product with Ignite’s Derek Osgood
04 Jul 2022
Contributed by Lukas
Derek Osgood is a trained brand marketer with an entrepreneur's mindset who is experienced in leading teams in the startup growth trenches. Derek is ...
Diving Deeper into Alternative Fee Arrangements with AltFee’s Scott & Digby Leigh
23 May 2022
Contributed by Lukas
Scott Leigh is a lawyer by trade and an entrepreneur at heart, founding several businesses throughout the years while practicing law at the same time....
The Importance of Feedback and How it Helped the founder of tilled.com’s Caleb Avery
03 May 2022
Contributed by Lukas
Caleb Avery has worked in the payments industry for nearly a decade and with the problems that he encountered, he decided to build his own solution, t...
Innovative Strategies to Scale with Springboard’s Rebecca Block
25 Apr 2022
Contributed by Lukas
Rebecca Block is an experienced leader focused on continuous learning and innovation grounded in meaningful measures of success, data-informed decisio...
Product Market Fit and UX with Lab’s Lindsay Tabas
18 Apr 2022
Contributed by Lukas
Lindsay Tabas is a public speaker and workshop leader at Tabas Consulting and has worked with over 100 startups & investors over a span of more th...
Growing Fintech Organizations with Top Line Focus’s Linda Wittich
11 Apr 2022
Contributed by Lukas
Linda Wittich has over 20 years of experience in the fintech industry and is currently the FinTech Advisor & Consultant at Top Line Focus where sh...