MSL’s Chris McCafferty On Digging Into Consumer Beliefs

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Recorded27 Jan 2021

Publisherfeed.podbean.com ↗

Handlerec:10350212

Show notes

Chris McCafferty, the founder of Kaper and then Karmarama, joined Publicis Groupe agency MSL in 2019 as UK chief executive. He joins Maja Pawinska Sims on the PRovoke podcast to talk about the agency’s new data-driven insights tool, Belief Stack, and the growing importance for brands to understand the deeply-held beliefs and values of their audiences.

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