The Pub Way: An AdTech Podcast for Media Leaders

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The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, ...

Technology 39 recordings 2023 → today Monthly updated 24 days ago
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21–39 of 39
Ep. 18: Navigating Monetization and Consumer Trust contributed by Lukas · Feb 27, 2025
Ep. 17: What’s Next for SSPs: Technology, Sustainability, and Privacy contributed by Lukas · Dec 10, 2024
Ep. 16: How Publishers Can Maximize Monetization with AI contributed by Lukas · Nov 13, 2024
Ep. 15: Roku: The Power of Data and Transparency in CTV contributed by Lukas · Oct 10, 2024
Ep. 14: How Publishers Can Evolve into Data-Driven Organizations contributed by Lukas · Sep 25, 2024
Ep. 13: The Role of DSPs in the Future of CTV Advertising contributed by Lukas · Sep 12, 2024
Ep. 12: The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at Tinuiti contributed by Lukas · Aug 7, 2024
Ep. 11: Live from Cannes: The Power of Context: Creating Connections Across Screens contributed by Lukas · Jul 16, 2024
Ep. 10: Redefining Consumer Privacy and Premium Content, with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson contributed by Lukas · Jun 12, 2024
Ep. 9: New Revenues Avenues in the No-Cookie Era, with AdTech Expert, Anthony Caccioppoli contributed by Lukas · Apr 17, 2024
Ep. 8: AI, Privacy, and the Future of Media Planning, with Heather Petaccio, AdWanted contributed by Lukas · Mar 14, 2024
Ep. 7: The Legal Side of The Publishing Industry with Alan Chapell, Chapell & Associates contributed by Lukas · Feb 19, 2024
Ep. 6: How Publishers Can Monetize Within the News Environment with Tom Pachys, EX.CO contributed by Lukas · Nov 7, 2023
Ep. 5: The Rising Use of Synthetic Data with Keith Petri, Lockr contributed by Lukas · Oct 24, 2023
Ep. 4: How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, Tubi contributed by Lukas · Oct 2, 2023
Ep. 3: Sustainability Challenges for Publishers with Eric Shih, Cedara contributed by Lukas · Aug 10, 2023
Ep. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media Corporation contributed by Lukas · Jul 6, 2023
Ep. 1: Publisher Perspective: Audience Diversity with Justin Barton, Black Enterprise Magazine contributed by Lukas · Jul 6, 2023
TRAILER: The Pub Way contributed by Lukas · Jul 5, 2023
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The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches media leaders use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digit...

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