In Commercial Bank Lending, Hope is Not a Strategy

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Recorded25 Jan 2016

Publisherprecisionlender.libsyn.com ↗

Handlerec:13775297

Show notes

Banks struggle with lending when they try to be "all things to all people" and go about selling without a clear focus and strategy. They need to know which products and customers are profitable for them, and where they can provide real value outside of just the lowest rate. Then, spend their sales time and resources working those deals instead of spinning their wheels on low margin "commoditized" loans just for the sake of volume.

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