Martin Henk is the CTO and Co-Founder of Eventornado, a software solution for organising online hackathons and challenges. Martin is also a partner and angel investor at Honey Badger Capital, however most people will recognise him as one of the Co-Founders of an Estonian Unicorn, Pipedrive.In this episode we do a deep-dive into product management, covering everything from best practices and building efficient product teams to common mistakes. We also talk about life after a unicorn exit, the current projects Martin is engaged in as well as overall work-life balance throughout different stages of one's career.The topics covered in this episode with Timestamps[01:45] - ON PRODUCT AND WHY PIPEDRIVE WAS SO SUCCESSFULCreating a new user personaFocusing obsessively with the main end-userSuper narrow product focusSaying no to immediate distractionary opportunitiesUnfair advantage from founders with industry experience[09:30] - ON BUILDING YOUR FIRST PRODUCT TEAMKeep it simple, keep it smallAvoiding premature scalingFocusing on customer feedback for PMTurning chaos into disciplineOptimal product team sizeEnabling complete focus on the missionCutting meetings[13:50] - ON PRODUCT MISTAKES AND MEASURING PROGRESSIntroducing too advanced proceduresScaling up technology prematurelyAvoiding vanity metricsFocus on result-based metricsA/B testing[17:05] - ON PRODUCT MANAGEMENT PRINCIPLESTailoring the process to specific companyKeeping product focusRegularly communicate visionBest product examples[24:00] - ON LIFE AFTER UNICORN EXITResting & investingMotivation to jump back in startups[27:00] - ON GREEN INVESTINGInvesting in Estonian forestsLooking for ways to monetize without cutting down[30:20] - ON EVENTORNADO MARKET OPPORTUNITYManaging and organising hackathons as a challenge100s of hackathons daily around the worldFuture of hackathons[33:55] – ON ENTREPRENEURSHIP LESSONS FROM PIPEDRIVEMaintaining focusKnowing the right company size for yourselfEvaluating if you need outside funding or not[39:00] - ADVICE TO YOUR 20 YEAR OLD SELFHow to approach work-life balance (hint - it’s overrated)Taking care of your healthTo reach out to Martin use:Linkedin: https://www.linkedin.com/in/martinhenk/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABrLbQBKuFPpBecxKVhTNLY1loCoUOQs-s Website: https://badger.ee Find out more on https://www.pursuitofscrappiness.co/ Support for this episode comes from Nexpay > https://paynexpay.com/===See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness The full interview with Martin is available NOW on Apple Podcasts, Spotify, and Google Podcasts Support the show

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