Natalie Byrne is a brand strategist focusing on helping CEOs, celebrities, and brands build a more sustainable world. She also leads Blank Space, an impact strategy firm working with Fortune 500 companies and leaders dedicated to positive change. Natalie has held high profile roles at Dermalogica and Unilever and has been a White House delegate under President Obama speaking on topics of sustainability and brand. She currently advises the United Nations on topics of gender equality and specifically how businesses can contribute to it. In this episode we talk about:The Role of Branding in the Tech IndustryTransforming Brands into MovementsHow VCs should think of their BrandsNavigating Business and Social ActivismImportance of Authenticity in BrandingRole of CEOs as ActivistsEmbedding Values into the Company DNA===Find other episodes on > https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness Support the show

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