Mike Sinyard is the founder and CEO of Specialized Bicycle Components. Mike was inducted into the Mountain Bike Hall of Fame in 1988. The StumpJumper mountain bike was added to the Smithsonian National Museum of American History’s collection in 1994. Mike’s journey begins in the summer of 1973 when he sold his VW van for $1,500 and cycled around Europe. During his travels, he connected with Cinelli and Campagnolo, Italian bike component manufacturers, to establish an import-business relationship. Today, Specialized is a leading manufacturer of bicycles and gear. Made by riders, for riders. In 2015, Mike launched the Specialized Foundation, known today as Outride, which focuses on linking cycling to improve cognitive, emotional, and social health. The foundation helps kids achieve academic, health, and social success. Outride currently supports community cycling, trail projects, and the Riding for Focus program. Mike joins us to talk about founding and growing Specialized and the obsessive curiosity that drives their unparalleled innovation. • This episode of The Ready State Podcast is sponsored by Paleovalley Essential C Complex. Created to be the most powerful, completely natural and organic source of vitamin C on the planet, Essential C Complex is one of the only supplements the Starretts take every single day. Because nothing’s funny about scurvy. For more info and 15% off, go to thereadystate.com/essentialc

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