As tax season hits its peak, and Intuit’s (NASDAQ:INTU) 100 million customers scramble to meet deadlines across the globe, the company is rebooting itself to leverage technologies that will make it easier. After a Core Reboot was initiated four years ago, they began to focus on building the next-generation AI enabled capabilities—transitioning from customers doing most of the work to an AI generative platform that does work for customers. They seem to be hitting on the big three cylinders I look for in smart growth/innovation BBB Reboots: Building (R&D) their own new tech./capabilities, Buying (acquiring), Borrowing (partnering). Leading that charge is Intuit’s CEO, Sasan Goodarzi. With all the hype about leveraging generative AI, like Open AI’s ChatGPT, many companies—even Google and Facebook—are frantically scrambling to deploy it before it disrupts them. Since Sassan and his team were already on a mission to build an AI expert driven platform, they were ready for the coming data revolution. Sasan joined me for an episode of the Reboot Chronicles to take an inside look at how they have developed their growth and innovation roadmaps—and how it may position them strategically in a Crypto/Web3 world.

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