This podcast interview focuses on product innovation that gives B2B SaaS businesses the opportunity to increase their value by making their product multiplayer. My guest is Nimrod Priell, CEO of Cord. Nimrod has been a software pioneer from the very first start. He's got over 20 years of experience in development, data science, and product management and decided in 2019 it was time to make the jump to take on the entrepreneur role. He loves thinking about how we work and how we can make that experience better. This is exactly why he started Cord. With a team of designers, engineers, and product craftspeople that have collected some secrets from their tenures at leading tech companies like Google, Facebook, and Adobe - they are on a mission to leverage those secrets to make collaboration at work more effective. And this inspired me, and hence I invited Nimrod to my podcast. We explore what's broken in the way SMEs can create true value from their ever-growing SaaS stack. We discuss the underlying problem and what needs to change in the mindset of the SaaS Vendor community to cross the chasm that will bring more value for all. Lastly, Nimrod shares his views on what it takes to build a SaaS business that cannot be ignored. Here are some of his quotes "The average SME today, Okta says, has over 90 different SaaS tools. So I saw how these companies work internally, with a lot of tools that are bought, not built-in, and don't have this 'connective tissue.' The tools are built single player and all the communication around them gets stuffed into Slack and inbox. I saw this as a problem because these are b2b SaaS vendors, and this is a problem for their clients." During this interview, you will learn four things: Why the winners in the next decade in SaaS will be the one's building collaboration in their tools Why complacency in SaaS is the biggest risk of becoming irrelevant - and what to do about it. How turning away a lot of business can be a very solid way to grow fast A secret to creating a viral effect with the products you build For more information about the guest from this week: Nimrod Priell Website Cord Subscribe to Value Inspiration on Friday’s Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short weekly musing on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices

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