The Interview: In this episode of The Interview Series, host Karl McKeever is joined by John Gregory, Head of Industry – Retail Vertical at Spotify. From bombs to beer to Bloomingdale’s. Gregory has enjoyed a varied and storied career that has seen him involved in everything from the F-15 fighter program to the role of VP Marketing at the US luxury department store chain.Responsible for developing solutions for retail clients, Gregory collaborates closely with Spotify’s internal teams to drive the development of leading-edge solutions for retail clients, while also advising on how best to address the needs of all sub-categories within the industry.We explore the secrets to delivering a successful digital customer experience; how technology and data can be used to truly understand the individual and can appeal to consumer senses and emotions; and what retailers can do to inspire consumers through the joy of discovery. Recorded at Retail Week Live 2022Presented by Attentive®. Driving retail sales with text message marketing.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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