Retail is entering a new era shaped by AI, organized retail crime, and a renewed investment in physical stores.In this episode of Five Things Friday — USA Edition, Alex sits down with Jill Dvorak, SVP of Content at the National Retail Federation (NRF), to unpack the biggest retail developments shaping the industry right now.Topics include:The bipartisan progress of the Combating Organized Retail Crime ActWhy retailers are increasingly concerned about digital fraud and organized crimeAmazon vs Perplexity and the future of AI-powered commerceWhy major retailers are aggressively expanding physical storesTarget’s influencer-led collaboration strategyWhat NRF APAC in Singapore reveals about the future of global retailLocalization, regionalization, and AI at enterprise scaleIf you work in retail, ecommerce, technology, strategy, or consumer business leadership, this episode delivers practical insight into where commerce is heading next. Chapters / Segment Markers00:00 — Welcome to Five Things Friday00:18 — Jill Dvorak and the NRF Explained00:58 — Organized Retail Crime Bill Passes the House02:12 — Amazon vs Perplexity and AI Commerce03:24 — Why Retailers Need AI Guardrails03:48 — Target’s Strategy and Influencer Partnerships04:55 — Why Retailers Are Opening More Stores05:59 — NRF APAC Singapore Preview08:24 — NRF Europe Paris Preview08:47 — Closing Thoughts

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