GenAI has the potential to revolutionize revenue generation, customer engagement, and operational efficiency. However, harnessing its full potential requires a mature and well-prepared GTM data foundation. In this episode, we explore the critical role of GenAI in scaling successful GTM strategies. We discuss the current state of GTM data readiness, the challenges organizations face, and the best practices for building and implementing effective GenAI applications. And our guest is James Underhill. James is the Senior Director of Sales innovation at MongoDB where he is building the modern tech stack for GTM while leaning heavily into GenAI. James has been doing some incredible work with his team at MongoDB and he is at the forefront of GenAI adoption. Let's hear it from James!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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