Evolution of ABM as a Comprehensive GTM Strategy ft. Corrina Owens

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Recorded18 Jun 2025

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In this episode of The Revenue Lounge, host Randy Likas and guest Corrina Owens discuss the evolution of account-based marketing (ABM) from a channel to a comprehensive go-to-market strategy. The conversation highlights the shift towards opportunity-based marketing and the need for organizations to adopt a buyer-centric approach to effectively engage with potential clients.

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