Navigating the Evolution of ABM and Buying Groups ft. Leslie Alore

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Recorded13 Aug 2025

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In this episode of the Revenue Lounge podcast, host Randy Likas and guest Leslie Alore, Senior VP of Marketing at Flexera, discuss the evolution of B2B marketing, particularly the shift from traditional lead-based funnels to a more nuanced understanding of buying groups. They explore the challenges of aligning sales and marketing, redefining MQLs, and the complexities of transitioning from point solutions to platform offerings.

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