Ana is a widely read columnist, public speaker, and the World's Most Influential CMOs by Forbes. She earned her Doctorate in Sociology and Masters in Media Studies, and she’s held the Chief Brand Office position at fashion brands such as Rebecca Minkoff, Banana Republic, and Esprit. In this engaging conversation, Gavon interviews Ana Andjelic, a renowned strategy executive and author. She discusses her journey rising up in the ranks of the fashion industry. As a CBO, she stresses the importance of cultural influence and why a portfolio approach is the next evolution in creative career building. Order her upcoming book Hitmakers! Chapters 00:00 Introduction to Ana Andjelic 02:59 The Importance of Knowledge Sharing 05:38 Cultural Influence in Brand Strategy 08:42 Ana's Journey in the Fashion Industry 11:48 The Role of a Chief Brand Officer 14:41 The Narrative and Aesthetic of Branding 17:30 Rebranding Success Stories 20:34 Balancing Creativity and Data 23:39 Sustainability in Fashion 29:25 Hierarchies and Power Dynamics in Fashion 35:20 Personal Style and Fashion Philosophy 38:25 Advice and Career Reflections

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related