This week we welcome my buddy Russell Pearson who has been consulting and coaching professional service people and coaches for the last 25 years. Russell is a well-articulated speaker, writer, blogger and thinker who brings some outside-in thinking to help us shake up what we think and know in Ag. We talk about the importance of context, collaboration and co-creating messages with your marketplace. PS. He has a very silky late night FM radio DJ voice. I could listen to him speak forever : ) Show Notes: To find out more about Russell and what he does and who he serves: www.russellpearson.com +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn to read my many articles: www.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here For more on us, what we do and who we work with: www.agrarian.co.nz

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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