The Russell Brunson Show
Storytelling, Niching, and Selling: Q&A from the Selling Online VIP Session!
Mon, 16 Dec 2024
This week on the Marketing Secrets podcast, I hosted another exciting Q&A session packed with game-changing strategies for entrepreneurs, business owners, and marketers looking to level up their game. These sessions are where the magic happens as I dive deep into your questions and challenges, offering tailored advice and actionable solutions. We tackled a variety of challenges this time, from attracting high-caliber clients to fine-tuning complex offers and crafting the perfect pitch for niche audiences. I shared insights on identifying unique frameworks that differentiate your business, leveraging storytelling to sell high-ticket offers, and structuring events that drive value and engagement. For those wrestling with market segmentation or feeling overwhelmed by broad opportunities, we uncovered the power of niching down and leading with what truly lights you up. Key Highlights: Attracting Premium Clients: Learn how to create offers and events that draw top-tier audiences. Simplifying Complex Offers: Discover strategies to streamline your pitch for clarity and impact. Storytelling for Sales: Explore how to use story-selling to build trust and close high-ticket deals. Overcoming Overwhelm: Find out how to niche down and focus on what drives passion and long-term success. Monetizing Expertise: Get tips on structuring premium offers that align with your unique skillset and market demand. Whether you're looking for inspiration, tactical advice, or both, this episode has something for everyone ready to take their business to the next level. Tune in now and transform the way you approach your goals! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices
What strategies can attract high-caliber clients?
Aber der Vorderseite war 100% die Vision des Endresults, das wir bekommen werden, weil der Ding. Ich verkaufe nicht Funnels, ich verkaufe die Vision, was Funnels dir geben werden. People don't want to buy a hammer. People want a hole in the wall. What's the hole in the wall? What's the thing they actually want? The hammer is the vehicle, right? Finance is the vehicle that gives them that thing.
Funnel is the vehicle that gives them the thing. But the hole in the wall is what they actually want, right? So what's the hole in the wall that your people want? That's what I'd be asking myself. And then we build a movement and a webinar and a presentation all wrapped around that. That's how you get people to come into you.
Because trying to sell leads into like, we're going to teach financial management or like that's... Das ist so uninspirierend. Das ist das, was jeder versucht, zu tun. Es ist kein Wunder, dass niemand in deine Funnel geht, weil das nicht spannend ist. Weißt du, was ich meine? Was ist deine Erfahrung? Welche Art und Weise ist der beste Weg?
Es gibt Unternehmen, die Leads erschaffen und sie anrufen für eine Konsultation und dann wollen sie ihnen helfen, ihre Ziele zu erreichen. Oder ist es mehr so, als wenn du über ein Webinar sprichst? Do they sell through the webinar so that people can buy something? But actually we sell the insurance products, so we need to do some consultation with them.
Do you know, do you have some expertise or experience with that or do you have to figure it out on your own?
100%, yeah. So this is the difference. So again, Prime Movers. Prime Movers is about setting a standard and drawing people towards you, right? So me outbound calling people I would never do for infinity dollars, right? Because now you're chasing, you're shifting the whole dynamic. Now you're chasing people versus them coming to you.
So what happens on a webinar, again, you set the hole in the wall, the thing that they want, right? They come to the webinar, they register, you do a presentation. With the presentation, we'll do a couple of things. First off, it pre-sells somebody. It disqualifies the people who are not qualified. It does all the sifting and the sorting.
And at the end of the webinar, instead of maybe doing a value stack, you're like, Hier ist die Offer, die du bekommen wirst. Von da an drückst du sie zum Telefonanruf. Und das ist die Position, die wir nennen, Take-away-Selling. Was ich also tue, ist, dass ich mich repositioniere. Also statt von, ich werde dich anrufen und versuchen, dir Insurance zu verkaufen, ist es so, das ist, was wir tun.
Wir arbeiten nur mit diesem Art von Klienten. Das sind unsere Standards. Das ist, wie wir arbeiten. Das ist, was wir tun. Und wenn du Interesse hast, jetzt hast du eine Stunde mit mir auf einem Webinar verbracht. Wenn du Interesse hast, mit mir zu arbeiten, geh auf. We don't pick everybody. Here's an application. They fill an application.
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