Finding Peak w/ Ryan Hanley

RHS 158 - The Ultimate Inbound Video Marketing Strategy Breakdown

29 Sep 2022

Audio

Description

Became a Master of the Close: https://masteroftheclose.comThis episode is a replay of a live webinar Ryan did for David Carothers and the Killing Commercial community, breaking down the step-by-step method he's used over the last decade to drive consistent inbound leads into his agency using video marketing.This is a hyper-tactical episode, so sharpen your pencil and get ready to learn ALL the secrets of inbound video marketing.Don't miss this episode...Episode Highlights: Ryan explains that he repeated the 100 days, 100 videos commitment in 2020, using the same technique he used in 2018. (8:24) Ryan discusses how he searches for and creates his list of topics, which he then turns into a headline for videos that provide solutions. (11:31) According to Ryan, if the video has good audio and clean visuals, consumers will pay attention to it; but, if the video has a busy background, their attention will begin to dry up. (15:30) Ryan mentions the advantages of using the sun as the video's lighting setup and having crisp, clean audio. (19:07) Ryan shares that he doesn't use his costly camera equipment, but rather the cinematic mode on his iPhone, which performs the job very effectively. (22:47) Ryan believes that it is important to have a simple, clean, and repeatable video setup. (25:17) Ryan explains how he grabs his video from his iPhone and why his video templates are remarkably similar. (29:27) Ryan discusses the video formula he uses: beginning hook, middle build, and ending payoff. (31:26) Ryan mentions where he publishes his videos and why he distributes them where he does. (42:12) Ryan explains how referrals and people who contact you as a result of your video are not the same thing and should be handled differently. (46:08) Ryan describes what he does and how he handles phone calls from people in the internet space. (50:15) Key Quotes: “We use video every day in everything we do not just to do video to get some attention. We do it to drive business” - Ryan Hanley “Your consumers don't care. They absolutely, positively, without a doubt, do not give a crap about what equipment you use. Here's what they care about. They care that you are clear that they can see you and they care that they can hear you. And then after those two things, nothing else matters.” - Ryan Hanley “Doesn't matter how big the account is, solve the problem. Go back and round out the account.” - Ryan Hanley Resources Mentioned: David Carothers LinkedIn Killing Commercial SIAA Reach out to Ryan Hanley Learn more about your ad choices. Visit megaphone.fm/adchoices Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other episodes from Finding Peak w/ Ryan Hanley

Transcribed and ready to explore now

Your Easy Mode Is the One Thing AI Can't Touch

29 May 2026

Finding Peak w/ Ryan Hanley

AI Didn't Free You, It Made You Busier

27 May 2026

Finding Peak w/ Ryan Hanley

High Agency is the Game (and Most People Aren't Playing)

21 May 2026

Finding Peak w/ Ryan Hanley

The Danger of Outsourcing Your Thinking to AI | Ryan Hawk

21 May 2026

Finding Peak w/ Ryan Hanley

The Billionaire Case for Small Bets

11 May 2026

Finding Peak w/ Ryan Hanley

Ex-MIT Negotiator: The 1 Conversation Costing You Millions

07 May 2026

Finding Peak w/ Ryan Hanley

View all episodes from Finding Peak w/ Ryan Hanley

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Finding Peak w/ Ryan Hanley

RHS 158 - The Ultimate Inbound Video Marketing Strategy Breakdown

This episode hasn't been transcribed yet

Other episodes from Finding Peak w/ Ryan Hanley

Your Easy Mode Is the One Thing AI Can't Touch

AI Didn't Free You, It Made You Busier

High Agency is the Game (and Most People Aren't Playing)

The Danger of Outsourcing Your Thinking to AI | Ryan Hawk

The Billionaire Case for Small Bets

Ex-MIT Negotiator: The 1 Conversation Costing You Millions

Sign in to Audioscrape

Share this moment