Why You Keep Stopping at 90% | Arturo Nuñez
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How did Kobe Bryant turn curiosity into a formula for greatness?
I did not appreciate Kobe Bryant enough when he was alive.
I got the privilege of spending four and a half years working with that guy directly, and we became friends. So I got to know the man, not the legend, not the legendary basketball player. I got to know the man. His objective, his legacy project was he wanted to do what he called bottling better. Kobe used to say like this: greatness is a choice. Not some far from one day I'm gonna be great.
Choice, a daily choice. What is one of the unwritten rules that you think most people who either haven't lived a life or read your book run into the most often?
The quality of your life is the quality of your relationships. Full stop. Point blank.
I did not appreciate Kobe Bryant enough when he was alive. And I think some of that was because. I don't think he talked as much about this stuff while he was playing. He was just so focused on the work. But man, and it's I mean, obviously it it's just a tragedy upon tragedy is what happened to him. in his family and and and et cetera. But The work that he did from retirement until his unfortunate passing. mean there is just mountains of value and insight that like it was like he had been storing up and I feel like we were almost robbed of cause because it couldn't have been everything he had. You know what I mean? Like, but just being able to get out there, you know, once he stopped playing and do these interviews and create this stuff and share these stories, I just I like
I I I look at him like I did not appreciate who this man was and his mentality and mindset. Enough when he was here with us.
Man, you know, I got the I got the privilege of spending four and a half years working with that guy directly, and we became friends in that process. So I got to know the man, not the legend, not the legendary basketball player, not the incredible athlete, not the, you know, uh uh uh perfection-obsessed athlete. I got to know the man. And man, I learned so much. I learned so much. And a lot of the stuff is in my book. Well, some of the stuff's in my book, but I could tell you stories for days about this guy. and what he meant to me and what he meant to young people, uh, just a visionary guy. And it all started with, you know, when I first met Cody Rod, the first thing that strikes you about him is just how damn curious he is.
He's curious about everything. Everything. Hey, the gas prices went up. Get me the guy from Chevron on the phone. What do you mean the guy from Chevron? Give me the CEO. I want to talk to him about the gas prices. I don't understand what's going on. He was that guy. And the guy the CEO of Chevron would get on the call because it's Kobe Bryant, right? Or like Kobe Bryant's calling me. Let me get on the call. He would do that about anything he was curious about. Give me the world's foremost expert on that on the phone. I want to hear, I want to understand that. I don't understand that. What's going on there? Wait, what's happening in Brazil? Yeah, give me someone. He would do that all the time. So incredible curiosity.
Incredible curiosity. And I think that was a superpower for him. That allowed him to become great at what he was doing. But I would but I'll say this. His objective, his legacy project was he wanted to do what he called bottling better. I want to bottle better. Call me, what do you mean bottle better? What does that mean? I want to show young people that you can achieve the standard of excellence that I achieved in basketball at anything that you should desire to do. If you just use the qualities of curiosity, obsession of detail, honing the craft of what you're doing, watching the masters do what you what you want to do, anything that you want to do, you can achieve that level of greatness just by. By following the the formula.
And that's what he called bodily better. And that's what he wanted to leave behind for young people. It wasn't about playing basketball. You don't need to be a basketball player. You want to be a poet? Here's how you do it. Here's how you do poetry. You obsess the dictionary.
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Chapters
8 chapters
1
How did Kobe Bryant turn curiosity into a formula for greatness?
0:00–3:52
2
Why does excellence require commitment, not just curiosity?
3:52–9:17
3
How can daily practice and commitment help you pursue mastery?
9:17–13:11
4
How can a privilege mindset change the way you approach work?
13:11–19:34
5
Why do people stop at 90%, and how can you commit fully to a goal?
19:34–25:52
6
How can failure and unwritten workplace rules shape your career?
25:52–29:30
7
How do strong workplace relationships and clear goals support career success?
29:30–40:58
8
How can leaders build trust and bring different strengths together on a team?
40:58–55:01
Speakers
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