What can you expect regarding AI technology and the sales industry? Is it going to replace sales representatives? How can you coach your sales reps with the use of AI? In this episode of The Sales Evangelist Podcast, host Donald Kelly speaks with John Barrow on the future of AI and the sales industry. Discover how leaders can leverage AI tools within the sales profession. John Barrows Background John Barrow owns the JB sales company, offering sales training to tech companies. He started his career when the internet was still in its fancy and saw the changes it made within the sales industry during this time. Now, he is seeing the industry change once again due to the development of artificial intelligence tools, such as Chat GPT. John knows with the changes made by AI technology, the sales industry will have to evolve with the tools to be successful. Teaching People to Be Robots Learning the sales process is becoming more difficult because leaders teach representatives how to use AI tools rather than the fundamentals. The sales reps have nothing to fall back on and are getting replaced by robots. Currently, he is working with AI tools for learning language models. It’s helping him gather a large pool of data and use only the information he approves in the LLM system. The AI tools help cut back research time for him and his team. John believes using AI technology will help coach sales reps more effectively. If a person cannot receive coaching from their boss, they can rely on the coaching from an AI tool. The Problem With Coaching in the Sales Industry While listening to a 45-minute sales call with a representative, it can be challenging for a coach to pull out every context of the call during a conversation. AI can transcribe the call and allow a coach to pinpoint a specific point where a sales rep needs improvement. Another area for improvement with LLM is teaching the sales reps how to sell a product correctly. Using an AI bot can help coach sales reps to sell products. John provides an example of using Salesforce and coaching sales reps. Do You Want to Be a Part of

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