Are you dreading the thought of cold calling on a Friday afternoon? This episode of "The Sales Evangelist Podcast" could change that. Join me and my special guest, Sara Plowman, as we delve into the art and science of cold outreach. Click play to hear her practical cold-calling strategies that have propelled her success in the competitive world of sales development and account management. Sara's Journey in Sales Sara Plowman is a seasoned professional in the sales industry, currently serving as a Senior Business Development Manager at Pareto. Unlike a traditional SDR, Sara is involved in the entire sales cycle—from cold outreach and booking meetings to running those meetings, closing deals, and managing accounts. Her love for outbound sales and the hunting aspect has been a significant driver of her success at Pareto, where she has progressively taken on more responsibilities over the years. Cold Calling and the Summer Friday Strategy (5:09 - 8:36) If you go back to my episode with Vlad Oleksiienko, you know that many sales reps choose not to do cold-calling. However, Sara has found the perfect cold outreach strategy to book more appointments and win clients. Sara's enthusiasm for cold calling shines through as she explains her unique strategy of utilizing Summer Fridays for outreach. Recognizing that executives are often in good spirits and more relaxed toward the end of the week, Sara has found that Friday cold calling can lead to higher appointment-setting success rates. The Importance of Just Doing It (9:26 - 12:50) Sara lives by the advice of “just do it.”She emphasizes that action, rather than over-planning, often leads to sales success. Sara encourages sales professionals to take the plunge, make the calls, and see what works through real-life interactions. Sales Art: Personalized Approaches for Different Accounts (15:52 - 17:32)

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