Today’s guest brings his top-tier track record to the show to help you and your team convert your prospects into customers using his proven, customer-first approach. In this episode, your host Donald Kelly sits down with David Bennion, the VP Sales at Apollo.io, which serves over 160,000 companies and more than one million users worldwide. Bennion shares his clear-eyed, precise understanding of his team’s success and the steps it takes to get there. As a Seller, Learn to: Identify your customer’s issue, even if they haven’t identified it themselves Quantify that problem - how impactful will solving the problem be? Ask the right questions so you can truly understand where your prospect is coming from. When they trust you enough to describe their company’s pains (or even their personal ones), show empathy! Know whether your product can actually solve their problem - and learn to graciously walk away if it can’t Common Mistakes in Selling (And How to Avoid Them) DON’T just drive your company’s agenda. Instead, think about what you can offer to the customer. DON’T limit your pitch to just data points. Instead, offer some real-life examples of your current customers’ success with your product DON’T add to your prospect’s list of problems they have to deal with. Instead, show them how seamlessly your solution can be implemented “I think, sometimes in outbound [sales], there’s a feeling like, ‘All I’m doing is creating a problem for somebody,’ when really, you have the opportunity to create a quick win for somebody and make them a hero inside their business.” - David Bennion Resources http://apollo.io Sponsorship Offers This episode is brought to you in part by Scratchpad. Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com. This episode is brought to you in part by TSE Sales Foundation.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related