We are welcoming the new year with a new podcast entitled, ‘Selling in Color.’ It’s a new podcast designed to help salespeople weather the challenges in the sales world. Looking back The Sales Evangelist podcast started eight years ago and we’re now at about 1,400 episodes. TSE has also produced about 3.45 million downloads to the podcast. All these episodes have helped many people, organizations, and families to progress. The podcast is a powerful avenue to share ideas. Martin Luther King said, ‘Our lives begin to end the day we become silent about the things that matter.’ Sales is difficult because sometimes, people don’t accept the solutions that you offer them or they don’t realize the problem in the first place. There are so many different opportunities available to us when we come together. 2020 was a tough year: the pandemic happened, George Floyd happened, and others. After Floyd, many people have asked where the black people in sales are. There are black sales leaders and sales reps out there and there are different challenges tied to them. In truth, minorities are facing a lot of challenges when it comes to the corporate scene for selling. Major companies out there do not have diverse teams. There’s too much inclusion in most teams, including sales. Sales is a very rewarding career and you can use it to help your family. According to the Bureau of Labor Management, 79.8% of people in sales are white and 11.2% are black. The other 10% consists of other nationalities. There are many reasons for this. It might be because they don’t realize how rewarding sales is or they weren’t given the opportunity to try a career in sales. There are so many topics unique to minorities that need to be addressed. ‘Selling in Color’ podcast The podcast is launching on February 15. It’s a show dedicated to helping people of color understand more about sales, understand the opportunities, and discuss the challenges specific to the minorities of people of color. It would help minorities to reach out to the right people for mentorship and to get access to quality sales. This is a movement to more inclusiveness in sales and to get more minorities involved in sales. “Introducing the ‘Selling in Color’” episode resources Help out or learn more by going to tsestudios.io/sic. You can also check out other podcasts while you’re there as well. Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. Try Skipio at www.Skipio.com. Are you sick of crickets? The pain of sales reps continually reaching out with phone calls and emails and not receiving a response is real. 85% of people prefer text over email and phone calls because they want to engage in a conversation. All text messaging is not equal. Customers respond to people, NOT BOTS. Be more like people and start having conversations that end in conversions. Try Skipio at www.Skipio.com. This episode is also partly brought to you by Wingman. Wingman uses AI-software to empower remote sales teams with conversation intelligence, actionable insights on successful playbooks and delivers real-time coaching. This course is brought to you in part by TSE Certified Sales Training Program. It’s a course designed...

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