How to Double Your Cold-Calling Contacts Cold-calling has always been part of the sales process. Many salespeople can struggle with this aspect of the job but it’s a critical part of gaining new prospects. The more you call, the greater the odds that they will turn into great leads. David Walter ran a call center for thirteen years and is currently a coach. He is also the author of the book, The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets. David also worked with the American Bank i, and then helped his father sell million-dollar HVAC equipment. The recession then hit, however, and David had to look for another job. David reads a lot as part of his training and personal development. He credits his exposure to quality books as being a catalyst to the life he has today. With the culmination of his experience and knowledge, David has been able to revolutionize the concept of cold-calling from the ground up. Mistakes salespeople make David did training with SDRs in Plano and made a video series to help them learn more about cold-calling. When they were doing their calls, however, they were just calling the wrong numbers and weren’t getting anywhere. They weren’t able to make any useful contacts. Based on a study, 70% of contact information is incorrect and 55% of the people you call may not be available to talk to. These “dead” numbers can eat up a sales rep’s valuable hours. However, David assures us all is not lost. During David’s years in the call center he was always on the hunt for the perfect list. The lists were supposed to be verified but he found that it wasn’t the case. He learned his lesson and decided to release the idea of a perfect list. Instead, he opted for a basic format with the names of the companies and put it in a simple CRM like Crmble. He also developed a script that he still uses to get “gatekeepers” to provide needed information. He did this by listening to natural calls and getting back to the basics. For example, David used to work with a distributorship and it involved him answering calls. He noticed that if a person just used a first name when asking for a contact, the caller sounded more confident and there was an air of authority and familiarity that he’d immediately respond to. David realized he could use this “first name” technique to qualify contacts. Ask the basic questions first David also observed that people often have an easier time if you ease them into answering a series of questions.Confirming an address is an easy way to get someone to open up. Ask your way into more information little by little. David will typically start at LinkedIn when qualifying a new company. Oftentimes, LinkedIn has the most updated information about the company name and can access a list of employees to know who he should call. Cold-calling is not a numbers game Many sales people perceive cold-calling as the hardest part of the job. In truth, cold-calling can be at the same level as other activities if looked at in the right way. With anything worth doing, it may seem hard at first but with practice and the right instruction, it becomes easier. In Will Smith’s movie, The Pursuit of Happiness, Will’s character didn’t call his list from top to bottom. What he did was skip names and call randomly. While Walter Ribbon didn’t buy from Will, he got invited to a game where Will Smith was able to build a network with important people. Just know that if your goal is to make an appointment with 15 people, you need to call at least 40 people. Qualifying your data Qualifying data is important so sales people aren’t wasting their time. The key to cold-calling is to keep...

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