What inspires you to be the best sales representative in your company? Is it to take a vacation to Hawaii? Is it to earn enough to buy your significant other a horse? Or maybe you just want to have money and live comfortably. Despite naming off different common wants most people want in their lives, many salespeople don’t know what they really want. So, how do you dig deeper into your wants and discover your real desires? In this episode of the TSE podcast, host Donald Kelly speaks with Travis Ashby, a seasoned sales professional, on the deeper desires of salespeople beyond monetary incentives. Travis shares his journey of finding his purpose and how it led him to create a platform that helps sales leaders understand and support their team's goals and ambitions. The Changing Landscape of Sales Incentives Travis highlights how the world of sales has evolved, particularly in light of recent events like COVID and the "great resignation." He explains that today, salespeople are looking for more than just a paycheck, and leaders must adapt their approach to motivate and retain their sales teams. Going Beyond Transactional Motivation Travis emphasizes that monetary incentives and transactional rewards such as gift cards, cash bonuses, and swag have historically driven sales. However, he believes that true motivation and happiness in sales come from aligning personal goals with company objectives. Helping Sales Reps Discover their True Desires Travis reveals that when asked about their goals, many sales reps struggle to articulate their desires beyond surface-level wants like money or a vacation. He emphasizes the importance of leaders taking the time to dig deep and understand what truly brings happiness and fulfillment to each team member's life. The Power of Public Goals and Accountability By visualizing and sharing their goals with others, salespeople experience a sense of accountability and support.

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