If you think hiring top sales talent is hard, you're not alone, because the process is fundamentally broken. Alice Heiman, renowned sales leader and advisor to CEOs across the tech world, sits down with Mark Hunter to expose the pitfalls lurking inside today's sales hiring routines. Drawing from conversations in the C-suite, Alice shares her front-line view of why so many salespeople aren't succeeding and how outdated approaches fail to meet today's transformed customer journey. The episode uncovers why the classic practices of the 1980s and 1990s don't stack up to modern buyers who are armed with information and high expectations. Listeners are in for a reality check on what it truly takes to build a high-performing sales team. The discussion explores the expensive cost of hiring the wrong people, the dangers of focusing on volume over quality, and the importance of aligning your sales hiring process with the needs of current buyer personas. 💡Read the BLOG for this week's episode. 👤 About the Guest Alice Heiman as a consultant guides CEOs and sales leaders to build the strategy they need to increase their sales, and is also a keynote speaker and the host of the Sales Talk for CEOs podcast.

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