For years, men gathered in Kenyan trading centres, read the Nairobi Coffee Exchange price in the newspaper, did some quick math, and concluded their cooperative leaders had stolen their money. Most of the time, nobody had stolen anything. They were using the wrong number. Henry Kinyua, the Coffee Man of Kenya, is a trained agronomist and value chain specialist who has worked the Kenyan coffee sector from the smallholder farm to the auction floor. In this episode he explains why information asymmetry, not corruption, broke trust in cooperatives, why capturing value means controlling every step of the chain, and why the spread of coffee into new counties like Narok, Baringo and Uasin Gishu is as much a political shift as an agronomic one. He is blunt on the EUDR: Kenya was rated low risk because its farmers already reforest with macadamia and avocado shade crops, so the same goals could have been reached without the extra cost. He closes with the line that frames the whole conversation: buying Kenyan coffee is not charity. It rewards 800,000 households directly. A masterclass on coffee, value chains, and economic agency. Listen and share.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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