In this episode, I’m joined by social researcher, Mark McCrindle. It’s no secret our society is changing rapidly, with new technology and changes in population and demographics. But what effect does this have on businesses and those in the health-care sector in particular? I spoke with Mark about what the changing social trends suggest, how dentists can establish trust in times of change and more. Mark McCrindle is an award-winning social researcher, best-selling author, and influential thought leader, and he is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. In this episode, we discuss: 6:07: Population growth not just in urban but in regional areas (and what it means for your practice) 13:09: Why people are getting busier 15:13: The transfer of wealth from one generation to the next and what that will look like 18:11: Career trends in the younger generation (and hiring) 20:75: Healthcare trends - and some of the effects of baby boomers living longer 23:29: What the future might look like for healthcare providers 24:34: How dentists need to realise they're dealing with a digital generation (especially for marketing) 25:23: Trends towards cosmetic services 26:05: How the more highly educated generation requires new ways of communication 27:28: Differences between health care for the younger generation in big cities vs regional cities 29:06: How the younger generation will travel to access services and businesses that they like 30:12: How to establish trust as times expectations change 31:28: The fact that dentists already have high trust in the public eye 33:09: Trends dentists should keep and eye on Find out more about Mark McCrindle http://markmccrindle.com/

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