Your Biggest Enemy Is Between Your Own Two Ears | Emma Grede
episodePreviously titled “Start With Yourself: The Mindset That Built an Empire | Emma Grede” — renamed by the publisher on Aug 11, 2026
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What mindset allowed Emma Grede to overcome her challenging childhood?
I think that we've got ourselves into a really dangerous position when we feel like the only businesses that are valid are billion dollar unicorn sized and shaped ones. There's a lot of different ways to do businesses and so I would think are the limitations real or are you putting them on yourself before you get out of the gate?
Emma Greave, in the house, one of America's richest self-made women, having built multiple billion-dollar brands, and she's now the author of Start With Yourself. She's here to challenge everything you think about ambition, success, and the life you're capable of building.
You have to get out of your own way. You got to make sure that your biggest enemy isn't between your own two ears, right? You have to say to yourself, okay, wait a minute, I have these giant aspirations. You've got to get off your desktop, out of your head, and do something.
If you could go back to the younger version of you, with all the lessons you know now, what would you say to her?
I'm going to be really honest with you and say something that's maybe deeply unpopular because of where we are in this country right now.
very excited about this one of the things i'm curious about is how you were able to become so successful with your mindset first without having everything growing up in the perfect environment because i know you didn't have the perfect environment the perfect schooling all the opportunities given to you so how did you develop a mindset that allowed you to have a thriving life thriving marriage thriving family thriving health thriving community and everything else you've created
I love that you start there. That's like the best thing, the best first question ever, because I feel like where I come from and the way that I started is so foundational to my success. And I often hear people talk about, you know, scarcity or childhood trauma or like the stuff that happened to them in a negative way. And I think for me, it was fundamental to the person that I am now. First of all, like I come from East London. I'm the eldest of four girls there. raised with a single mom and so my life was really like from the beginning it was about doing right there was a role to play it's like my mom's the dad i'm the mom we've got three kids together and my job was to like get them out the house make the packed lunches iron the shirts get them to school by which point i would turn around go home and watch oprah so i mean
But it's interesting because I felt so capable, you know, by like 10 or 11, I could cook dinner for five people. And I never thought about it as like, God, this is like such a drain. I was like, look how much stuff I can do. Like, look how capable I am. And I really felt superior to people around me, to the kids around me. Yeah, I really did. I was like, look at these lot. They're like playing in the street. Meanwhile, I've just cooked dinner for five kids and all my shirts are ironed for tomorrow. Like I really believed that. And I think I was lucky because I had a mom that really, you know, when you come from a place that's like, you know devoid of hope like my mum kind of gave me a lot of hope in myself she didn't kind of like gaslight me but she was very much of this idea you know she was like Emma you're not better than anyone but no one's better than you and I've really believed that I was like oh okay so as I kind of went through my life and I you know it's like I left where I was from in Plastow
By the time I started getting jobs and in England, you know, there's such a hierarchical class system. I never imagined that any of these kids that went to Eton or Harrow were any better than me. I never imagined that because no, I didn't think because they had an education and I didn't that they were better. I was like, you've got one thing. I've got some other thing. My stuff is going to be all right.
How did you believe that, though, when most people don't see that?
Because I think I really knew better. I proved my capability. I had proved that I could like have an idea of what was gonna happen.
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Chapters
7 chapters
1
What mindset allowed Emma Grede to overcome her challenging childhood?
0:00–4:57
2
How did Emma learn to manage her emotions and anger effectively?
4:57–7:47
3
What role does self-trust play in achieving success?
7:47–13:22
4
How can we reframe our hardest life experiences as strengths?
13:22–15:46
5
Why is it important to put money at the center of your goals?
15:46–18:22
6
How can you break free from the influence of others' opinions?
18:22–28:23
7
What does Emma mean by thinking in seasons for life decisions?
28:23–1:15:48
Speakers
3 identifiedMore from The School of Greatness
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Rebuild Your Identity in 3 Steps and Finally Make Habits Last | Dr. Kim Foster
You're Not Bad With Money, You Inherited Bad Beliefs | Lewis Howes
Your Pain Pushes You Until Your Vision Pulls You | Michael Beckwith
Stop Waiting for the Perfect Moment, It Never Comes | Kier Gaines